Play Ideation Internship

lego; Billund; On-site; DKK 39,000 - 54,000; Full time

Benefits offered by this job

Work with a multidisciplinary team

HQ in Billund, Denmark

Active co-creation with kids

Job summary

LEGO Group in Billund, Denmark, invites students to join the Play Discovery team for a paid internship in the Creative Play Lab. You will explore early-stage ideation, concept development, and prototypes to inspire new play experiences.

Start date September 2026; four-month placement through December 2026. You will collaborate with a multidisciplinary team, learn from world-class experts, and contribute to real projects at LEGO's global HQ.

Qualifications

• Eligible students currently enrolled in a degree program and due to graduate in 2027 or later.
• Available for the full duration of the internship (Sept 2026–Dec 2026).
• Located in or willing to relocate to Billund, Denmark for the internship period.

Responsibilities

• Support teams in facilitating ideation sessions and visualisations.
• Turn sparks into concepts and playable prototypes.
• Explore personal ideation directions for creative exploration.
• Encourage teams to think beyond the norm and broaden horizons.

Skills

Curiosity

Bravery

Focus

Job description

Job Description

Are You an Aspiring Ideator Looking to Discover New Play ?

Join the LEGO® Group's Play Discovery team within the Creative Play Lab for a Paid Internship at our Head Quarters in Billund, Denmark!

Are you driven by an unquenchable passion for discovering new play opportunities through early-stage ideation, concept development, and prototyping? If so, you could be one of the talented students joining our Play Discovery department this year, where creativity and imagination thrive!

Start date: September 2026

Length : 4 months (until end of December 2026)

About us:

Creative Play Lab is an ambitious, future‑focused innovation hub inventing radical new play opportunities and never‑seen‑before experiences for LEGO® fans of today and tomorrow. We grow the boundaries of what play can become, using bold experimentation, advanced technologies, and deep insight into how kids play to imagine meaningful, next‑generation experiences. Our mix of creatives, innovators, researchers, engineers, and technologists rapidly transforms curiosity into tangible concepts, redefining the future of play and ensuring LEGO® play remains at the forefront of creativity and joyful exploration.

As an intern in our Play Discovery department, you'll join teams dedicated to letting loose their creative curiosity and exploring new play experiences. You'll unleash your imagination across a range of innovation missions, collaborating cross‑functionally to develop concepts into playable prototypes.

About the Internship:

We look for interns who bring something genuinely different to our innovation hub, adding fresh cultural insight, creative energy, and new ways of thinking. Your time with us will span personal curiosity projects, team capability‑building initiatives, and innovation Missions. Every day is different and you'll learn directly from a world‑class multidisciplinary team as you build your craft, embracing ambiguity as you discover new play experiences.

Meet the Play Ideation team:

The Play Ideation team champions the exploration and shaping of early‑stage ideas and future possibilities. We turn 'what if?' into 'what's next?' by helping teams nurture emerging concepts and seed visions that can be felt, tested, understood, and communicated. We grow early sparks into visions for new play by cultivating a creative, collaborative, and playful environment.

Internship Eligibility:

To qualify for this internship opportunity, you must meet all of the following criteria: (1) You will be a student for the full duration of the internship period; (2) You are currently due to graduate after 31st December 2026; (3) You will not be requesting a delayed graduation date to qualify for this internship; (4) This internship will contribute quantitatively towards your course credit and is a compulsory part of your education; (5) You are available to undertake this internship contract starting from 1st September 2026 and ending on 31st December 2026 in Billund, Denmark.

What we're looking for:

• Curiosity: Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason "why", digging for answers even when it's hard and never stop wondering "what if..."
• Bravery: Our organisation is a huge place full of different people and different perspectives. You need to be comfortable meeting new people every day, speaking up when you disagree, receiving feedback, facing the unknowns of innovation head on and forging yourself a path when things aren't well defined.
• Focus: Our workload and priorities are always changing. You need to be happy shifting priorities fast, focusing on a high priority task one week then focusing on developing your own independent curiosities the next.

We also encourage interns to have experience with at least some of the following:

• Sketching
• Concept Artwork
• Graphic Design
• Facilitation
• LEGO ® Model Building
• Animation
• Videography / Editing
• Artistic hobbies - music, art, dance, design, fashion etc.
• Cultural awareness - visiting exhibitions, researching, exploring, travelling

Responsibilities :

• Supporting teams in facilitating their ideation sessions
• Helping to turn sparks into visualisations into concepts
• Exploring your own ideation and directions for creative exploration
• Challenging teams to think outside the norm and broaden their horizons

Perks:

• Work with a passionate multi-disciplinary team of like‑minded creative inventors where you'll learn something new every day and build your professional network
• Live and work in the global headquarters of the LEGO ® Group in Billund, Denmark and explore our state‑of‑the‑art campus
• Be an active co‑creator with kids - they know how to make fun and meaningful play.