Nordics Strategic Product Leader — Growth & Innovation

HelloFresh Sweden AB; Denmark; Remote; DKK 1,200,000 - 1,800,000; Full time

Benefits offered by this job

65% HelloFresh meal box discount

Learning and development budget

Job summary

HelloFresh Sweden AB in Copenhagen is seeking a Head of Strategic Product Development to shape and drive the Nordics’ physical product vision across Denmark, Sweden and Norway. You will balance outside-in industry trends with inside-out product performance, building a roadmap with Marketing and leading a growing team to deliver cohesive go-to-market bets.

You will own execution, scale the assortment innovation program, and commercially manage the monetised product portfolio, turning it into a

Qualifications

• 5–10 years in FMCG, consumer products, management consulting or similar.
• Proven experience directly managing and developing a team.
• Hands-on player-coach with strategic and analytical capabilities.
• Curious about consumer and food trends and competitive landscape, grounded in product performance and customer feedback.
• Able to build team structure and processes from a blank slate.
• Strong stakeholder management to align Product, Marketing, Operations, and international counterparts.
• Working language is English; proficiency in Swedish, Danish or Norwegian is a plus.

Responsibilities

• Develop and execute a strategic product roadmap for the Nordics.
• Co-shape the overall product strategy with the Product Director and align with Marketing.
• Lead cross-functional strategic initiatives and scale assortment innovations.
• Own the monetised product portfolio and drive commercial results (AOV and profit).
• Build and structure a growing team with clear roles, priorities and processes.
• Collaborate with Marketing, Menu Planning, Operations, and International Product for seamless execution.

Skills

Team management

Strategic thinking

Stakeholder management

Market analysis

Leadership

Job description

HelloFresh Sweden AB in Copenhagen is seeking a Head of Strategic Product Development to shape and drive the Nordics’ physical product vision across Denmark, Sweden and Norway. You will balance outside-in industry trends with inside-out product performance, building a roadmap with Marketing and leading a growing team to deliver cohesive go-to-market bets.

You will own execution, scale the assortment innovation program, and commercially manage the monetised product portfolio, turning it into a