Nordic Marketing Automation & Data Platform Lead

Tryg Forsikring A/S

Denmark

On-site

DKK 900,000 - 1,400,000

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

Tryg Forsikring A/S in the Nordics seeks a Teamlead Marketing Automation MarTech Data & Platform to guide a cross-functional team of Data Engineers, Data Architects, and Platform Specialists. You will shape the Nordic MarTech data roadmap, drive CDP capabilities, ensure data quality and privacy, and enable personalized customer engagement across channels.

You bring proven leadership in data and marketing platforms, deep knowledge of CDPs and marketing automation, and ability to collaborate

Qualifications

Proven experience leading data and platform teams and people management responsibilities.
Strong understanding of customer data, Marketing Automation, and MarTech ecosystems.
Experience with CDPs, customer journeys, segmentation and personalization.
Knowledge of data governance, privacy and GDPR in marketing context.
Strong stakeholder management across levels and functions.
Strategic mindset with pragmatic delivery focus.
Comfort working in a Nordic organization and professional English communication.

Responsibilities

Lead, coach, and develop a team of Data Engineers, Data Architects, Data Developers, Platform Solution Architects and Platform Developers.
Set direction and priorities for the Nordic Marketing Automation MarTech Data and Platform roadmap.
Ensure high-quality, compliant, and actionable customer and marketing data processes.
Ensure optimal utilization of the platform tech stack.
Drive improvements in reporting, measurement, and attribution.
Support development and optimization of CDP capabilities.
Establish and strengthen data governance, quality, and privacy practices with leadership and Delivery Manager.
Translate complex data opportunities into clear priorities and outcomes.