Teamlead Marketing Automation MarTech Data & Platform

Tryg Forsikring A/S; Denmark; On-site; DKK 900,000 - 1,400,000; Full time

Job summary

Tryg Forsikring A/S in the Nordics seeks a Teamlead Marketing Automation MarTech Data & Platform to guide a cross-functional team of Data Engineers, Data Architects, and Platform Specialists. You will shape the Nordic MarTech data roadmap, drive CDP capabilities, ensure data quality and privacy, and enable personalized customer engagement across channels.

You bring proven leadership in data and marketing platforms, deep knowledge of CDPs and marketing automation, and ability to collaborate

Qualifications

• Proven experience leading data and platform teams and people management responsibilities.
• Strong understanding of customer data, Marketing Automation, and MarTech ecosystems.
• Experience with CDPs, customer journeys, segmentation and personalization.
• Knowledge of data governance, privacy and GDPR in marketing context.
• Strong stakeholder management across levels and functions.
• Strategic mindset with pragmatic delivery focus.
• Comfort working in a Nordic organization and professional English communication.

Responsibilities

• Lead, coach, and develop a team of Data Engineers, Data Architects, Data Developers, Platform Solution Architects and Platform Developers.
• Set direction and priorities for the Nordic Marketing Automation MarTech Data and Platform roadmap.
• Ensure high-quality, compliant, and actionable customer and marketing data processes.
• Ensure optimal utilization of the platform tech stack.
• Drive improvements in reporting, measurement, and attribution.
• Support development and optimization of CDP capabilities.
• Establish and strengthen data governance, quality, and privacy practices with leadership and Delivery Manager.
• Translate complex data opportunities into clear priorities and outcomes.

Skills

People leadership

Data platforms

Marketing Automation

CDP

Stakeholder management

English proficiency

Strategy & delivery

Tools

Adobe Marketing Cloud

Salesforce Marketing Cloud

Dynamics 365

Braze

HubSpot

Eloqua

Power BI

Tableau

Looker

Google Analytics

Azure

AWS

Google Cloud

Job description

Teamlead Marketing Automation MarTech Data & Platform

Office Location(s): Klausdalsbrovej 601, Ballerup, Denmark | Fleminggatan 18, Stockholm, Sweden

Are you a people-focused data leader who knows how to turn customer and marketing data into business value?

We're looking for an experienced Teamlead Marketing Automation MarTech Data & Platform to join our Nordic Marketing Automation & MarTech team and lead our data and platform capabilities across the Nordic region.

This role is ideal for someone who combines strong people leadership with hands‑on experience in data, customer data platforms, marketing technology, and data‑driven decision making.

About the role | Lead our Nordic Marketing Automation MarTech Data & Platform capabilities

As Teamlead Marketing Automation MarTech Data & Platform , you will lead a team of Data Engineers, Data Architects, and Data Developers as well as Platform Solution Architects and Platform Developers and play a key role in enabling our customer engagement, personalization, automation, and measurement agenda.

You will together with the leader team set direction and priorities for the Nordic Marketing Automation MarTech Data and Platform roadmap and ensure that our data ecosystem supports both business needs and customer‑centric experiences and that we utilize our platforms in the best possible way to enable all business units. An important part of your role will also be developing your team, creating clarity and direction, and enabling specialists to succeed.

Your key responsibilities will include:

• Lead, coach, and develop a team of Data Engineers, Data Architects, and Data Developers as well as Platform Solution Architects and Platform Developers
• Together with leader team set direction and priorities for the Nordic Marketing Automation MarTech Data and Platform roadmap
• Ensure high-quality, compliant, and actionable customer and marketing data processes
• Ensure that our platform tech stack is utilized in the best possible way
• Drive improvements within reporting, measurement, and attribution
• Support the development and optimization of our customer data platform (CDP) capabilities
• Establish and strengthen best practices for data governance, quality, and privacy together with leader team and Delivery Manager
• Translate complex data opportunities and business needs into clear priorities and outcomes.

About you | A people leader with a strong data and platform mindset

You combine strong people leadership with a solid understanding of data and platforms in modern marketing. You know how to set direction while giving specialists the autonomy they need to succeed, and you are comfortable working across teams, functions, and countries.

We imagine that you:

• Have proven experience leading data and platform teams and previous people management responsibility
• Have a strong understanding of customer data, Marketing Automation, and MarTech ecosystems
• Have experience with areas such as CDPs, customer journeys, segmentation, and personalization
• Understand data governance, quality, privacy, and GDPR in a marketing context
• Are a strong stakeholder manager who can collaborate with and influence stakeholders at different levels
• Combine a strategic mindset with a pragmatic and delivery‑focused approach
• Are comfortable working in a Nordic organization and communicating professionally in English.

Experience with Marketing Automation platforms such as Adobe, Salesforce Marketing Cloud, Dynamics 365, Braze, HubSpot, Eloqua, or similar is an advantage. The same applies to analytics and visualization tools such as Power BI, Tableau, Looker, or Google Analytics, as well as cloud data environments such as Azure, AWS, or Google Cloud.

About us | Make a Nordic impact and work across borders as one team

This is an opportunity to shape how data enables customer engagement and marketing platforms effectiveness across the Nordics. You will lead a highly skilled team, influence strategic decisions, and help accelerate our Marketing Automation and MarTech transformation journey.

You’ll be part of a Nordic team working across Ballerup, Stockholm and Bergen. Even though we’re based in different countries, we collaborate closely, share knowledge openly, and solve challenges together.

We’re not just running tools and data – we’re building capabilities. You’ll have real influence on how marketing technology and automation develop across the Nordics.

As a growing team, there’s room to take responsibility, deepen your expertise, and help shape future solutions and ways of working. We value autonomy, flexibility, and a supportive environment where people enjoy working together and learning from each other.

Curious?

If you have any questions regarding the role, you are welcome to contact Petra Talamo, Head of Nordic Marketing Automation/MarTech, [phone], [e-mail].

Fackliga representanter

Akademikerföreningen: Lena Darin, [e-mail], 070-168 28 44

Forena: Elias Bakk, [e-mail], 070-730 68 54

En trygg arbetsplats

Vi sätter människan och mångfald i fokus och är övertygade om att samarbete och olika perspektiv skapar de bästa förutsättningarna för utveckling. Hos oss blir du en del av ett team med kunniga och nyfikna kollegor och en inkluderande arbetsplats med ett stort hjärta.
Vi uppmuntrar därför alla, oavsett kön, ålder, ursprung eller bakgrund, att söka tjänsten.
Läs mer om hur det är att arbeta på Trygg-Hansa

Vi hänger på din utvecklingsresa om du är med på vår

Hos oss är utveckling och lärande något som ständigt pågår – och vi vill att du växer. Vi ser det som en stark motivationskraft att du vill dela med dig av din kunskap och erfarenhet för att på så sätt både inspirera och utvecklas tillsammans med dina kollegor, kunder och partners.
Oavsett vad som driver dig är vi där och stöttar dig under din utvecklingsresa hos oss.
Utforska dina möjligheter här

Är våra kännetecken också dina?

Visa tillit

Hos Trygg-Hansa bygger vi på varandras tillit när vi rör oss ut på okänd mark som morgondagens trygghetsskapare. Vi tror att tillit och frihet under ansvar motiverar din nyfikenhet och ditt mod att gå nya vägar. Du får ledare och kollegor som lägger vikt vid både trivsel och resultat.

Hos Trygg-Hansa upplever du en kultur som bygger på tillit, samspel och utveckling hela vägen runt.

Ta ansvar

När du börjar på Trygg-Hansa kommer du snabbt att upptäcka att ansvar är något som betyder mycket. Ju mer ansvar du vill ha, desto mer får du när du visar att du kan leva upp till det.

Här får du mandat att utforska nya möjligheter, koncept och lösningar som skapar trygghet för kunder, kollegor och samhälle idag och imorgon.

Skapa utveckling

På Trygg-Hansa går du i spetsen och skapar utvecklingen tillsammans med dina kollegor. Det kräver både mod, vilja och förmågan att gå nya vägar. Vi kämpar varje dag för att utveckla vår position som en av Nordens största trygghetsskapare.

Det ger stora möjligheter för dig som kan, vill och vågar sätta fart på din egen och företagets utveckling.