Teamlead Marketing Automation MarTech Data & Platform

Tryg Forsikring A/S; Ballerup; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

Tryg Forsikring A/S is seeking a Team Lead for Marketing Automation MarTech Data & Platform to guide a Nordic team of data engineers and platform developers. You will shape the data and platform roadmap, ensuring compliant, high-quality customer data and effective marketing analytics.

You will drive data governance, CDP development, and cross-country collaboration, balancing strategic direction with hands-on leadership across Denmark, Sweden, and Norway.

Qualifications

• Proven experience leading data and platform teams in marketing tech.
• Strong knowledge of customer data, CDP, segmentation, and personalization.
• Fluent English; ability to collaborate across Nordic countries.

Responsibilities

• Lead a team of Data Engineers, Data Architects, and Data Developers and Platform Developers.
• Define Nordic MarTech Data & Platform roadmap and priorities.
• Ensure high-quality, compliant customer and marketing data processes.
• Oversee platform tech stack utilization for best results.
• Drive improvements in reporting, measurement, and attribution.
• Support CDP capabilities and data governance with the team.

Skills

Leadership

Data governance

Marketing Automation

CDP

MarTech

Analytics

Stakeholder management

English communication

Education

Bachelor's degree

Tools

Power BI

Tableau

Looker

Azure

AWS

Google Analytics

Job description

Kontorlokation(er): Klausdalsbrovej 601, Ballerup, Denmark | Fleminggatan 18, Stockholm, Sweden

Are you a people-focused data leader who knows how to turn customer and marketing data into business value?

We're looking for an experienced Teamlead Marketing Automation MarTech Data & Platformto join our Nordic Marketing Automation & MarTech team and lead our data and platform capabilities across the Nordic region.

This role is ideal for someone who combines strong people leadership with hands-on experience in data, customer data platforms, marketing technology, and data-driven decision making.

About the role | Lead our Nordic Marketing Automation MarTech Data & Platform capabilities

As Teamlead Marketing Automation MarTech Data & Platform, you will lead a team of Data Engineers, Data Architects, and Data Developers as well as Platform Solution Architects and Platform Developers and play a key role in enabling our customer engagement, personalization, automation, and measurement agenda.

You will together with the leader team set direction and priorities for the Nordic Marketing Automation MarTech Data and Platform roadmap and ensure that our data ecosystem supports both business needs and customer‑centric experiences and that we utilize our platforms in the best possible way to enable all business units. An important part of your role will also be developing your team, creating clarity and direction, and enabling specialists to succeed.

Your key responsibilities will include:

• Lead, coach, and develop a team of Data Engineers, Data Architects, and Data Developers as well as Platform Solution Architects and Platform Developers
• Together with leader team set direction and priorities for the Nordic Marketing Automation MarTech Data and Platform roadmap
• Ensure high‑quality, compliant, and actionable customer and marketing data processes
• Ensure that our platform tech stack is utilized in the best possible way
• Drive improvements within reporting, measurement, and attribution
• Support the development and optimization of our customer data platform (CDP) capabilities
• Establish and strengthen best practices for data governance, quality, and privacy together with leader team and Delivery Manager
• Translate complex data opportunities and business needs into clear priorities and outcomes.

About you | A people leader with a strong data and platform mindset

You combine strong people leadership with a solid understanding of data and platforms in modern marketing. You know how to set direction while giving specialists the autonomy they need to succeed, and you are comfortable working across teams, functions, and countries.

We imagine that you:

• Have proven experience leading data and platform teams and previous people management responsibility
• Have a strong understanding of customer data, Marketing Automation, and MarTech ecosystems
• Have experience with areas such as CDPs, customer journeys, segmentation, and personalization
• Understand data governance, quality, privacy, and GDPR in a marketing context
• Are a strong stakeholder manager who can collaborate with and influence stakeholders at different levels
• Combine a strategic mindset with a pragmatic and delivery-focused approach
• Are comfortable working in a Nordic organization and communicating professionally in English.

Experience with Marketing Automation platforms such as Adobe, Salesforce Marketing Cloud, Dynamics 365, Braze, HubSpot, Eloqua, or similar is an advantage. The same applies to analytics and visualization tools such as Power BI, Tableau, Looker, or Google Analytics, as well as cloud data environments such as Azure, AWS, or Google Cloud.

About us | Make a Nordic impact and work across borders as one team

This is an opportunity to shape how data enables customer engagement and marketing platforms effectiveness across the Nordics. You will lead a highly skilled team, influence strategic decisions, and help accelerate our Marketing Automation and MarTech transformation journey.

You’ll be part of a Nordic team working across Ballerup, Stockholm and Bergen. Even though we’re based in different countries, we collaborate closely, share knowledge openly, and solve challenges together.

We’re not just running tools and data – we’re building capabilities. You’ll have real influence on how marketing technology and automation develop across the Nordics.

As a growing team, there’s room to take responsibility, deepen your expertise, and help shape future solutions and ways of working. We value autonomy, flexibility, and a supportive environment where people enjoy working together and learning from each other.

Curious?

If you have any questions regarding the role, you are welcome to contact Petra Talamo, Head of Nordic Marketing Automation/MarTech, [phone], [e-mail].

Fackliga representanter

Akademikerföreningen: Lena Darin, [e-mail], 070-168 28 44

Forena: Elias Bakk, [e-mail], 070-730 68 54