Wholesale Retail Manager - Nordics

Parfums Christian Dior; København; On-site; DKK 900,000 - 1,100,000; Full time

Job summary

Parfums Christian Dior in Copenhagen, Denmark, seeks a Wholesale Retail Manager to lead Field Managers, beauty consultants, and off-payroll staff across the Nordics. You will drive sales targets, coach leaders, and strengthen relationships with top wholesale doors.

Fluency in English is essential; Nordic language skills are a plus. This role requires 70% travel and strong KPI-driven leadership to sustain luxury brand growth.

Qualifications

• Minimum 5 years in a leadership role, preferably in beauty or luxury.
• Fluency in English; Nordic languages are a plus.

Responsibilities

• Lead Field Managers, BC rotators, and off-payroll staff; align with business objectives.
• Coach Field Managers and BCs to foster high performance and growth.
• Be primary contact for POS and Field Managers on business development topics.
• Set team targets, communicate bonuses, and conduct performance reviews.
• Review and approve Travel & Expenses per policy.
• Plan and optimize field activity and store visits based on KPI impact.
• Communicate sell-out targets to key retail partners (Nordics).
• Coordinate Top Doors activation plans with brand priorities.

Skills

People Leadership

Sales & Retail

Coaching

Negotiation

KPI Management

Budgeting

Tools

CRM Systems

POS Knowledge

Forecasting

Job description

Position

Do you wish to join the House of Dreams?
In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.
You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.
This Vision Is Carried By Our Six Values That You Will Embody Daily As Designers Of Dreams - Values That Engage And Define Us

Your Impact

The Wholesale Retail Manager will oversee and manage retail operations for the wholesale business across the Nordics, ensuring the achievement of sales targets and maintaining strong relationships with key wholesale doors. This role involves leading a team of Field Managers, Beauty Consultants rotators, and off-payroll staff, while also focusing on motivating top doors and providing individual coaching to enhance business development and leadership skills.

Location

Location: Copenhagen, Denmark

Reporting Line

Reporting Line: Commercial Director Nordics

Team Management & Development

• Lead, motivate, and manage a team of Field Managers, BC rotators, and off-payroll staff, ensuring alignment with business objectives.
• Provide ongoing coaching and leadership development to Field Managers and BCs, fostering a culture of high performance and continuous improvement.
• Serve as the primary contact for POS and Field Managers for business development & management topics, addressing operational queries and supporting daily activities.
• Communicate team targets, calculate and communicate bonuses, and conduct regular performance management reviews to drive engagement and accountability.
• Review and approve Travel & Expenses (T&E) submissions in line with company policy.
• Follow up and ensure efficient, optimized commercial team planning and impactful store visits, while following up on “impact per visit” KPI.
• Communicate sell-out targets to key retail partners, including Matas Group, Frederik & Louisa, Sokos etc.

Top Doors Motivation

• Build and maintain strong relationships with local store management in top wholesale doors to maximize sell-out and brand presence.
• Monitor commercial activity and performance against KPIs, implementing retail strategies and regularly updating Top Door Plans to ensure business growth.
• Follow up at the beginning of each commercial cycle to ensure Novelty OTIF (On Time In Full) execution in top stores, in line with global brand guidelines & local priorities.
• Coordinate and support key activations, events, and promotional moments to drive sales and enhance customer experience.
• Develop and manage Top Door Activation Plans, ensuring alignment with brand priorities and local market needs.

Local Incentives

• Develop and manage monthly sell-out targets, ensuring clear communication and alignment across the team and retail partners.
• Define and manage sales competition targets to incentivize performance across wholesale doors.
• Ensure timely and accurate target communication to retailers, maintaining transparency and accountability.
• Conduct regular forecasting follow-ups on the Top 10–12 doors by commercial line and sell-out performance.
• Coordinate, track, and consolidate KPIs related to sales, scheduling, and incentive programs across the Nordics, ensuring transparency and effectiveness.
• Conduct monthly follow-ups and tracking results to optimize incentive impact.

Operational Excellence

• Conduct periodic POS evaluations to assess distribution quality, identify gaps, and support strategic decision-making across the wholesale network.
• Oversee and control POSM activations, managing budgets, savings, and tester allocations efficiently.
• Oversee the execution of retail plans and maintain operational standards, including product management, stock control, and visual merchandising.
• Gather & share local insights on Dior performance and competitor activities within the wholesale channel, sharing best practices with the team and wider organization.
• Foster cross-functional collaboration with Retail development & Commercial teams and other stakeholders to support overall business objectives.
• The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects

Profile

Requirements

• Open to travel (70%) across Nordic
• Prior experience: Minimum of 5 years of experience in a leadership role, with a preference for experience in the beauty or luxury industry.
• Fluency in English (both written and spoken) is essential. Proficiency in Nordic languages is a plus.

Soft Skills

Create Passionately

• Resourceful
• Resilience

Lead With Audacity

• Exemplary Leadership & People Management Capacity
• Critical Thinking

Craft Together With Joy

• Teamwork & Collaboration
• Emotional Intelligence

Cultivate Triumphant Inclusivity

• Integrity
• Empathy

Excel For Ultimate Luxury

• Attention to detail
• Numeracy/Analytical

Commit & Act To Re-enchant The World

• Change Management
• Purpose Driven Management

Hard Skills

• Customer Relationship Management
• Coaching / Leading teams
• KPIs oriented / Business Acumen
• Performance Management
• Planning
• Product Knowledge
• Team Management / People Development
• Visual Management
• Operational excellence
• Digital oriented

Additional information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength. At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.