MarTech & Customer Data Specialist

Vattenfall A/S; Kolding; On-site; DKK 475,000 - 611,000; Full time

Benefits offered by this job

Smart working

Flexible working hours

Good work-life balance

International work environment

Job summary

Vattenfall is seeking a seasoned MarTech & Customer Data Specialist to strengthen our digital Marketing capabilities across the Nordics. You will work with MarTech, CRM, marketing automation, customer data and consent management to ensure a compliant, scalable and business-driven ecosystem.

You will own the Consent Management solution and collaborate with compliance, IT and business teams across Sweden and Finland to translate regulatory needs into practical processes and IT requirements.

Qualifications

• Several years of experience in digital marketing.
• Strong knowledge of consent management and marketing law.
• Experience with MarTech solutions like MS Dynamics CD&I and Optimizely.
• Translate business and legal requirements into processes and IT requirements.
• Degree in marketing, CS, or related field.
• Excellent documentation and communication in English and Swedish.
• Finnish language is an advantage.
• Experience with Agile ways of working is an advantage.
• Experience with AI and regulatory compliance is an advantage.

Responsibilities

• Own and develop the Consent Management solution and related processes.
• Define and collect business requirements for MarTech capabilities.
• Translate business and legal requirements into clear IT requirements and documentation.
• Support compliance with marketing law in collaboration with our compliance organization.
• Help teams leverage CRM, marketing automation and customer data for compliant, customer-centric marketing.
• Share knowledge and support change initiatives across the organization.
• Follow trends and opportunities in digital marketing and marketing tech.

Skills

Digital marketing

Consent management

Documentation

English & Swedish

Agile ways of working

AI regulatory compliance

Education

Academic degree in marketing or CS

Tools

MS Dynamics Customer Insights Data & Journeys

CRM systems

Optimizely

Job description

• Full-time
• Vattenfall
• Customers & Solutions
• Business Development
• Stockholm
• Professional
• Permanent

REF11570V

Do you want to help shape the future of digital marketing at Vattenfall and make a real impact on the energy transition?As MarTech & Customer Data Specialist, you will play a key role in strengthening our digital marketing capabilities across the Nordics. Working with MarTech, CRM, marketing automation, customer data and consent management, you will help ensure that our digital marketing ecosystem is compliant, scalable and business-driven, supporting both customer experience and commercial growth.

About the position
We are looking for an experienced professional with a background in digital marketing, MarTech and customer data. In this role, you will work closely with business teams, compliance and IT to improve how we use customer data, marketing technology and consent management across the Nordic organization.

You will have end-to-end responsibility for our Consent Management solution and related processes, ensuring they support business needs, legal requirements and technical capabilities. You will translate business and regulatory requirements into practical processes and technical solutions that enable compliant and effective customer communication.

You will also help our organization make better use of CRM, marketing automation, customer data and consent management. By sharing knowledge, supporting change initiatives and identifying new opportunities, you will contribute to strengthening our digital marketing capabilities across Sweden and Finland.

Your responsibilities:

• Define and collect business requirements for MarTech capabilities
• Own and develop our Consent Management solution and related processes, ensuring they support business needs, system requirements and legal obligations
• Translate business and legal requirements into clear processes, documentation and IT requirements
• Support business teams in ensuring compliance with marketing law and related legislation, in collaboration with our compliance organization
• Help teams understand how consent management, CRM, marketing automation and customer data can be used to create effective, compliant and customer-centric marketing
• Share knowledge, educate stakeholders and support change initiatives related to MarTech, customer data and digital marketing best practices
• Follow trends, regulatory developments and new opportunities within digital marketing, customer data and marketing technology

Qualifications

• Several years of experience in digital marketing
• Strong knowledge of consent management processes and solid understanding of marketing law and related legislation.
• Experience working with MarTech solutions like MS Dynamics Customer Insights Data & Journeys, CRM systems, Optimizely, or similar
• Ability to translate business and legal demands into processes and IT requirements
• Relevant academic degree in marketing, computer science, or a related field
• Excellent documentation and communication skills in English and Swedish
• Fluency in Finnish is an advantage
• Experience with Agile ways of working is an advantage
• Experience working with AI and related regulative compliance is an advantage

You are comfortable navigating change and ambiguity and enjoy building new ways of working. You are proactive, structured and motivated by improving how business, technology and data work together. You have a strong business mindset and can connect customer data, marketing technology and compliance requirements to better customer experience and commercial results. You enjoy collaborating across functions and can communicate complex topics in a clear and practical way.

Additional Information
Our Offer
We offer a challenging and international work environment and the possibility to work with some of the best in the field. You will be working in interdisciplinary teams and you can always count on support from committed colleagues as ‘Ask and Share’ concept is essential for the way we work. We offer attractive employment conditions (smart working, flexible working hours and a good-work-life balance) and opportunities for personal and professional development.

Location: Solna, Stockholm

Henrik Dahlgren, [e-mail].

Trade Union representatives in Sweden are Patrik Andersson (Akademikerna), Christian Ericsson (Ledarna), Jan Svensson (SEKO) and Simon Salomonsson (Unionen). They can be reached via Vattenfall´s switchboard [phone].

At Vattenfall, we value being active, positive, open, and safety-conscious. We are looking for employees who share our vision and can contribute to strengthening our corporate culture. We firmly believe that diversity helps build a more profitable and attractive company, and we strive to be good role models when it comes to diversity. Vattenfall actively works to ensure that all employees have the same opportunities and rights regardless of age, ethnic or cultural background, gender identity, religion/belief, sexual orientation, or disability. Read more about how we work with diversity and inclusion here

The security of Vattenfall and its employees is essential. For that reason, a pre-employment screening will be part of your recruitment process. The screening is based on the role you will fulfill within Vattenfall.

Working at Vattenfall means working with critical societal infrastructure. Therefore, many of our positions are security-classified, and you may be required to fill a wartime posting. If this position is security-classified, a security clearance will be carried out before employment, in accordance with the Security Protection Act. Any potential wartime posting will be based on the employment contract and the Total Defence Service Act.

Company Description
Vattenfall is one of Europe’s largest producers and retailers of electricity and heat. Our main markets are Sweden, Germany, the Netherlands, Denmark, and the UK. The Vattenfall Group has approximately 21 000 employees. We have been electrifying industries, powering homes and transforming life through innovation for more than 100 years.