Nordic MarTech & Customer Data Leader

Vattenfall A/S; Kolding; On-site; DKK 475,000 - 611,000; Full time

Benefits offered by this job

Smart working

Flexible working hours

Good work-life balance

International work environment

Job summary

Vattenfall is seeking a seasoned MarTech & Customer Data Specialist to strengthen our digital Marketing capabilities across the Nordics. You will work with MarTech, CRM, marketing automation, customer data and consent management to ensure a compliant, scalable and business-driven ecosystem.

You will own the Consent Management solution and collaborate with compliance, IT and business teams across Sweden and Finland to translate regulatory needs into practical processes and IT requirements.

Qualifications

• Several years of experience in digital marketing.
• Strong knowledge of consent management and marketing law.
• Experience with MarTech solutions like MS Dynamics CD&I and Optimizely.
• Translate business and legal requirements into processes and IT requirements.
• Degree in marketing, CS, or related field.
• Excellent documentation and communication in English and Swedish.
• Finnish language is an advantage.
• Experience with Agile ways of working is an advantage.
• Experience with AI and regulatory compliance is an advantage.

Responsibilities

• Own and develop the Consent Management solution and related processes.
• Define and collect business requirements for MarTech capabilities.
• Translate business and legal requirements into clear IT requirements and documentation.
• Support compliance with marketing law in collaboration with our compliance organization.
• Help teams leverage CRM, marketing automation and customer data for compliant, customer-centric marketing.
• Share knowledge and support change initiatives across the organization.
• Follow trends and opportunities in digital marketing and marketing tech.

Skills

Digital marketing

Consent management

Documentation

English & Swedish

Agile ways of working

AI regulatory compliance

Education

Academic degree in marketing or CS

Tools

MS Dynamics Customer Insights Data & Journeys

CRM systems

Optimizely

Job description

Vattenfall is seeking a seasoned MarTech & Customer Data Specialist to strengthen our digital Marketing capabilities across the Nordics. You will work with MarTech, CRM, marketing automation, customer data and consent management to ensure a compliant, scalable and business-driven ecosystem.

You will own the Consent Management solution and collaborate with compliance, IT and business teams across Sweden and Finland to translate regulatory needs into practical processes and IT requirements.