MarTech Automation & Data Lead — Flexible Hours

PriceShape A/S; Aarhus; Hybrid; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Flexible hours

Pension

Health insurance

Modern offices in Aarhus and Stockholm

Job summary

PriceShape is building a data‑driven, scalable Marketing function and seeks a MarTech Operations Specialist. You will own the technical layer behind Marketing, spanning CRM, automation, tracking, data and website operations, connecting systems, ensuring reliable data and scalable workflows.

You’ll work with Marketing, Sales and RevOps to evolve technology, AI and automation, building solutions that remove manual work and improve efficiency across multi‑market sites.

Qualifications

• 4+ years experience in MarTech, Marketing Operations, RevOps, CRM or a similar technology‑focused role.
• Hands‑on experience building in HubSpot or a comparable CRM/marketing automation platform: data structure, workflows, lead scoring, lifecycle management and routing you designed.
• Experience implementing marketing tracking, analytics, reporting and data quality.
• Strong understanding of automation and integrations, with the ability to connect systems and improve workflows.
• Experience with web technologies, ideally including WordPress and basic HTML/CSS, as well as multi‑market websites and technical SEO requirements such as hreflang.
• Strong analytical, problem‑solving and communication skills, with the ability to work independently and take ownership.
• Experience using AI and emerging technologies to build and automate solutions, including how you tested them before they touched live data.

Responsibilities

• Own HubSpot and Marketing automation, including data structure, workflows, lead capture, scoring, routing and nurture flows.
• Own Marketing tracking and reporting, ensuring accurate conversion tracking, analytics, dashboards and a clear connection between Marketing activity and pipeline outcomes.
• Own website operations and technical SEO, including WordPress, HTML/CSS, crawlability, indexation, performance, structured data and multi‑market requirements such as hreflang.
• Build and improve integrations and automations that connect systems, remove manual work and make Marketing more efficient.
• Use AI, code and emerging technologies to solve problems, automate processes and build solutions beyond what existing platforms can offer.
• Manage and optimise the MarTech stack, evaluating new tools and continuously improving the systems we use.
• Ensure technical quality from the start, making new pages and campaigns trackable, indexable and performant from launch.
• Document systems and processes to create a scalable setup and ensure knowledge is shared across the team.

Skills

HubSpot experience

Marketing automation

CRM data quality

Automation & integrations

WordPress HTML/CSS basics

Analytics & reporting

AI & automation exploration

Tools

WordPress

HTML/CSS

GA4

Looker Studio

APIs & webhooks

Job description

PriceShape is building a data‑driven, scalable Marketing function and seeks a MarTech Operations Specialist. You will own the technical layer behind Marketing, spanning CRM, automation, tracking, data and website operations, connecting systems, ensuring reliable data and scalable workflows.

You’ll work with Marketing, Sales and RevOps to evolve technology, AI and automation, building solutions that remove manual work and improve efficiency across multi‑market sites.