Marketing Specialist, E-mail Automation & Content – Maternity Cover

Kvik A/S; Aarhus; Hybrid; DKK 450,000 - 650,000; Full time

Benefits offered by this job

Canteen with breakfast

Pension plan

Health insurance

Work-from-home flexibility

Job summary

Kvik A/S in Aarhus is seeking a Marketing Specialist to drive email automation and content across customer journeys. This maternity-cover role focuses on designing, building, and optimizing automated journeys, while maintaining content on kvik.com and collaborating with Digital & E-commerce teams in a dynamic, international setting.

The role requires hands-on experience with marketing automation (Agillic or similar), email marketing, and a data-driven mindset.

Qualifications

• 2+ years in marketing automation and email marketing.
• Experience with Agillic or similar platforms.
• Ability to turn data into customer journeys.
• Experience with Tealium or similar CDP.
• CMS experience with Wordpress/Umbraco is a plus.
• Professional English, written and spoken.

Responsibilities

• Design, build, and optimize automated lifecycle journeys.
• Own day-to-day campaign setup, testing, deployment, and optimization in Agillic.
• Analyze campaign performance and translate insights into improvements.
• Support CDP setup and segmentation in Tealium.
• Update content on kvik.com in the CMS.
• Lend a hand on broader digital campaigns and ad hoc tasks.
• Collaborate with stakeholders across Digital, Marketing, IT, and Commercial.

Skills

Marketing automation

Email marketing

Data analysis

CMS experience

English proficiency

Education

Marketing degree

Digital/Marketing degree

Tools

Agillic

Tealium

Wordpress

Umbraco

Job description

Marketing Specialist, E-mail Automation & Content – Maternity Cover

Risskov, Aarhus (DK) · Full-time · 1 November 2026 until 31 July 2027

At Kvik, we are continuously strengthening how we engage with customers across the entire lifecycle - from the first inspiration to long-term loyalty. We're looking for a Marketing Specialist, Automation & Content, to join us on a temporary basis and keep our customer journeys – and the content behind them – running, performing, and improving.

In this role, you'll be the hands-on driver of our marketing automation and email marketing efforts, working primarily in Agillic to design, build, and optimize automated customer journeys across the full lifecycle - from welcome flows to loyalty and reactivation. You'll also keep the content behind those journeys up to date on kvik.com, so we always have a strong, seamless customer journey.

You’ll join our Digital & E-commerce team, consisting of several specialists across digital product and development, e-commerce, and performance marketing, and report to the Digital & E-commerce Director. The position is based at our office in Risskov, Aarhus.

What you’ll be doing

Marketing Automation & Email Marketing (Agillic)

Design, build, and optimize automated lifecycle journeys - from welcome flows to loyalty programs and reactivation efforts.

Own day-to-day campaign setup, testing, deployment, and optimization in Agillic.

Continuously analyze campaign performance and translate insights into improved engagement and conversion.

Customer Data & Personalization (Tealium)

Support and maintain our Customer Data Platform (Tealium) to ensure accurate segmentation and targeting.

Collaborate with our external partners and agency to keep the CDP setup running smoothly.

Help activate customer data across channels and touchpoints, including our customer universe , MyKvik.

Content , Campaign Support & Digital Ad Hoc

Update content and pages on kvik.com in our CMS as needed, especially where it ties into your email and lifecycle journeys.

Occasionally lend a hand on broader digital campaigns when they overlap with email marketing.

Jump in on ad hoc digital tasks as they arise - from small campaign or content fixes to supporting broader digital initiatives.

Help keep our digital ecosystem running smoothly day -to- day. And help ensure a strong customer journey and experience .

Work closely with stakeholders across Digital, Marketing, IT, and Commercial teams, locally and internationally.

Own the day-to-day dialogue with our external partners and agencies, keeping things moving and expectations aligned.

Be the day-to-day go-to person for marketing automation and email marketing during the maternity cover period.

What you bring

The right attitude comes first - a drive to make things happen and a genuine appetite to learn.

Some hands-on experience with marketing automation platforms (Agillic or similar) and email/lifecycle marketing - preferably 2+ years, though we'd rather hire for drive and curiosity than a perfect CV.

Comfortable turning data and briefs into automated, triggered customer journeys.

Experience with a Customer Data Platform (Tealium or similar) or CRM integrations is an advantage.

Experience working with a CMS (e.g. Wordpress, Umbraco, or similar) is an advantage.

Strong analytical mindset - able to read campaign performance and turn it into concrete improvements.

Structured, proactive, and comfortable owning your area independently during a busy period.

Flexible and quick on your feet - comfortable jumping between tasks when priorities shift.

Professional English skills, written and spoken - we work across international markets.

A relevant degree in Marketing, Digital Business, or similar is a plus.

What we offer

A hands-on role with real, immediate impact on how we connect with our customers - plenty of room to move things forward and learn fast.

Close collaboration with skilled colleagues across Digital, Marketing, IT, and Commercial - locally and internationally.

The chance to work with modern marketing automation, content, and customer data platforms (Agillic, Tealium, our CMS).

We are a certified Great Place to Work (score: 92% in 2025) and featured on the Fortune World's Best Workplaces list (#64 in Europe, 2024).

Attractive employee benefits, including a canteen scheme (with breakfast), an attractive pension package, and health insurance.

We prioritize a strong culture where we meet physically to collaborate and spar with each other. Therefore, we expect your primary base to be the office in Risskov at least 4 days per week, while naturally offering flexibility to work from home when needed.

This is a temporary maternity cover position, with an expected start date as soon as possible and an end date of 31 July 2027.

If you have any questions, feel free to contact:

Henrik Gerner, Digital & E-commerce Director: [phone]