Market Lead

InfoSum; København; On-site; DKK 822,000 - 1,046,000; Full time

Job summary

InfoSum is seeking a Market Lead to drive commercial growth across the WPP network and with clients and partners directly. This senior commercial role requires credibility with senior stakeholders and the ability to navigate complex, multi-party sales cycles.

Reporting into regional commercial leadership, the role will act as a senior commercial lead, building influence across internal teams to unlock revenue opportunities and expand relationships.

Qualifications

• Minimum 5+ years' experience in enterprise SaaS or platform sales.
• Proven experience selling complex solutions with multiple stakeholders.
• Strong network in marketing, advertising, data, or technology sectors.
• Proven ability to develop proposals and respond to RFPs/RFIs.
• Experience in large, matrixed organizations (agency networks a plus).

Responsibilities

• Drive revenue growth through direct sales and strategic engagement across the WPP network.
• Build and maintain relationships with clients, agencies, and internal stakeholders.
• Partner with regional commercial leaders, solutions engineering, customer success, and product teams.
• Lead complex enterprise sales cycles with multiple agencies and client organisations.
• Articulate value propositions in senior-level discussions, proposals, and negotiations.
• Identify opportunities across priority verticals including financial services, retail/CPG, technology, automotive, travel, and DTC.
• Represent InfoSum at industry events and client meetings as a trusted partner.
• Maintain accurate forecasting and pipeline management aligned with regional expectations.

Skills

Enterprise SaaS sales

Stakeholder management

RFP/RFI responses

Negotiation

Cross-functional collaboration

Job description

InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized collaboration technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. As the foundational infrastructure underpinning WPP Open, InfoSum powers trusted data collaboration across every cloud, client, and capability.

Why We're Hiring

As InfoSum continues to scale within WPP, we are seeking a Market Lead to drive commercial growth through deep engagement across the WPP ecosystem, as well as with clients and partners directly.

• WPP internal investment teams, partnerships and data strategy
• Client leads teams and clients directly

Reporting into regional commercial leadership, this role will act as a senior commercial lead within a matrixed environment, building influence across internal and external stakeholders to unlock new revenue opportunities and expand existing relationships. This is a high-impact, individual contributor role requiring strong enterprise sales capability, credibility with senior stakeholders, and the ability to navigate complex, multi-party sales cycles.

What You'll Be Doing

• Drive revenue growth through direct sales and strategic engagement across the WPP network, including investment teams, agency partners, and client-facing teams
• Build and maintain strong relationships with clients, agencies, and internal stakeholders, positioning InfoSum as a core enabler of privacy-first data collaboration
• Partner closely with regional commercial leaders, solutions engineering, customer success, and product teams to deliver cohesive go-to-market execution
• Lead complex enterprise sales cycles, engaging multiple stakeholders across agencies and client organisations
• Articulate InfoSum's value proposition clearly in senior-level discussions, proposals, and commercial negotiations
• Identify and develop opportunities across priority verticals including financial services, retail/CPG, technology, automotive, travel, and DTC
• Represent InfoSum at industry events, client meetings, and internal WPP forums as a trusted commercial partner and subject-matter expert
• Maintain accurate forecasting and pipeline management in line with regional commercial expectations

What You'll Need

• Minimum 5+ years' experience in enterprise SaaS or platform sales, ideally within marketing, advertising, data, or technology
• Proven experience selling complex solutions involving multiple stakeholders and long sales cycles
• Strong network and credibility within marketing, advertising, media, or data-driven organisations
• Demonstrable success in communicating complex value propositions, developing proposals, and responding to RFPs/RFIs
• Experience working within or alongside large, matrixed organisations (agency networks a strong advantage)
• Strong commercial judgement, negotiation skills, and deal ownership
• Personal qualities including integrity, resilience, collaboration, and a pragmatic, solutions-oriented mindset

Who You Are

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary everyday.

What We'll Give You

• Passionate, inspired people - We aim to create a culture in which people can do extraordinary work.
• Scale and opportunity - We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
• Challenging and stimulating work - Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.