Data Strategy Consultant

VML MAP A/S; København; On-site; DKK 60,000 - 80,000; Full time

Job summary

VML MAP A/S in Copenhagen is looking for a Data Strategy Consultant to join their team. You will work closely with clients to help them harness data for effective marketing strategies. Key responsibilities include developing audience strategies and collaborating with diverse teams to deliver impactful insights.

The ideal candidate has a strong background in data science and marketing, alongside 3-5 years of consultancy experience. The role involves technical hands-on work, particularly with platforms like Salesforce and Adobe.

Qualifications

• 3-5 years in a data consultant role with a focus on marketing data.
• Expertise in marketing measurement and customer data solutions.
• Experience with cloud data platforms like Salesforce Marketing Cloud.

Responsibilities

• Help clients collect, analyze, and activate data at scale.
• Convert business objectives into audience strategies.
• Collaborate with tech and data specialists to deliver client projects.

Skills

Communication and presentation skills

Structured problem-solving

Business acumen

Building trust with clients

Education

Degree in data science, digital marketing, or computer science

Tools

Salesforce

Adobe Experience Cloud

Google Analytics

Job description

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What will your day look like?

As our new Data Strategy Consultant, you will join our growing team of CRM & marketing data experts. Here, you will help our clients collect, analyse and activate first‑party and third‑party data at scale to create impactful customer experiences that drive measurable business results. You will help to propose, design and deliver solutions that support customer insights, audience activation, personalization and measurement of marketing performance.

Customer Data & Audience Strategy

• Convert business and marketing objectives into actionable audience strategies and frameworks at both global and local levels.
• Establish reusable audience taxonomies, segmentation logic, and eligibility requirements.
• Identify necessary data elements and align them with existing platforms such as DWH and Martech.

Experimentation & Measurement Frameworks

• Develop standardized methodologies for holdouts, control groups, test design, and KPI definition, including incrementality and consent value.
• Create reusable templates for test briefs and result reporting.
• Collaborate with analytics and operations teams to execute initial tests and implement a scalable experiment model.

Technology & Data Architecture Enablement

• Translate marketing requirements into solution patterns for critical use cases for activation and measurement and help create clear specifications for tech and data specialists.
• Partner with platform and data teams to assess feasibility and prioritize development initiatives.
• Support the transformation of custom solutions into scalable, reusable patterns for clients and markets.

Who are you going to work with?

You will be working closely on projects with a lot of different people with different professions, both inside and outside of VML MAP. You will be part of a group of experienced Data Strategy and Data Solution Consultants and will work closely with colleagues from the other groups in our consulting practice. We strive to have an open collaboration model to optimally utilize our total skillsets.

You will also work closely with our Tech and Data specialists, and Client Engagement leads to deliver client projects, and you will work directly with our clients, i.e., key stakeholders in the data, marketing and IT organisations of large global companies. You will also have the opportunity to engage with our data and technology partners, such as Salesforce, Adobe, Braze, Google, and Snowflake.

What do you bring to the table?

You might have a data and technology background and grew into a consulting role, or maybe you come from a business background and built a strong understanding of data solutions. Nevertheless, it is important that you have strong core consulting skills as well data experience and expertise.

Consulting skills

• Strong communication and presentation skills, i.e., the ability to clearly communicate complex topics to stakeholders at all levels of the organization.
• Structured problem‑solving skills, i.e., the ability to identify and analyze complex problems and develop practical solutions.
• Business acumen, i.e., an understanding of how businesses work and how they create value.
• The ability to build trust and strong working relationships with clients, partners and colleagues.

Data experience and expertise

• You have a degree in data science, digital marketing, computer science or similar fields of study.
• You are considered an expert in marketing data solutions with deep expertise in marketing measurement, customer data, and other data solutions.
• You have experience with analyzing business needs, designing, scoping, and delivering data solution projects and services in large organisations.
• Experience with collaborating with and communicating to technical and business audiences alike.

Mindset

As a person, you are collaborative and love being part of interdisciplinary projects and solutions. You are comfortable with the complexity of high‑tech dialogues and solutions. Furthermore, you have the drive, enthusiasm and technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering. It’s an advantage if you have agency experience and marketing domain knowledge, but it’s not a requirement.

Additional qualifications

• 3‑5 years in a data consultant role with clients related to marketing data, predictive analytics, BI and reporting solutions.
• An infectious curiosity around data applications for CRM and customer insight development, AI use cases and continuous innovation.
• Comfortable with hands‑on work in technology platforms such as Salesforce Marketing Cloud and Data Cloud, Adobe Experience Cloud, Braze, etc.
• Hands‑on experience working with cloud data platforms, ETL and reporting, data analysis through R, Python or other similar toolsets.
• Experience with database and data model design for business intelligence and analytics solutions is an advantage.
• Familiarity with multi‑touch attribution approaches and techniques involving a range of paid and owned channels is an advantage.
• Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics and Salesforce is an advantage.

Equal opportunity employer statement

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.