Head of Sales (Denmark)

Aromatic89; Denmark; Remote; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Travel expenses covered

PC provided

Phone provided

Training budget €500/year

Remote work flexibility

Annual team getaway

Nordic expansion opportunity

Job summary

Aromatic •89• in Denmark is seeking a Sales Manager to lead the sales strategy, build a local team, and drive sustainable growth in the Danish market. The role involves opening wholesale, retailers, and distributor channels, identifying priority customer segments, and negotiating with strategic partners.

You will manage the Danish sales team, set targets and KPIs, develop processes for new client acquisition, forecast budgets, and analyze market trends. Travel within Denmark will be required.

Qualifications

• At least 5 years in B2B sales or business development.
• 2+ years leading a sales team.
• Proven results in growing revenue.
• Experience with wholesalers, distributors, retail chains, or B2B clients.
• Fluency in Danish and good English.
• Willingness to travel regularly in Denmark.
• Experience in fragrance/cosmetics or FMCG is a plus.

Responsibilities

• Develop and implement Denmark sales strategy.
• Define priority segments, channels, and growth directions.
• Build, develop, and motivate the local B2B sales team.
• Set targets and KPIs; ensure achievement.
• Create processes for new client acquisition and long-term cooperation.
• Develop wholesale, retail and distributor channels.
• Participate in negotiations with key prospects and partners.
• Manage key account portfolio and long-term growth.
• Prepare forecasts, budgets and performance reports.
• Analyze market trends and competitive opportunities.
• Align sales with management and other teams.

Skills

B2B sales

Team leadership

Sales strategy

Negotiation

Presentation skills

Data-driven decisions

Danish market

English skills

Travel

Job description

About Aromatic •89•

Starting in 2016 in a 12 m² room at home, Aromatic •89• has grown into a team of 80+ people, 1000+ B2B clients and 35+ franchise stores in Lithuania, Latvia, Estonia, Poland, the Czech Republic, Armenia and Kosovo. In 2025, our turnover reached EUR 5.35 million, and over the past four years it has grown almost fourfold. Our clients include companies such as Orlean and Circle K.

Our mission is to turn everyday spaces, cars, homes or business premises into memorable places through scent. We manufacture all our products in Lithuania, operate in 14 European markets and aim to become one of the best-known fragrance brands in Europe. By 2027, we plan to reach EUR 12 million in turnover, and by 2030 annual turnover should reach EUR 50 million.

About the position

The Sales Manager will be responsible for Aromatic •89• sales strategy, team building and sustainable business growth in Denmark.

Your goal is to establish Aromatic •89• in the Danish market by opening new wholesale, retail chain and distributor channels. You will identify priority customer segments, build the sales team, develop sales processes and be responsible for achieving the set targets. You will also personally take part in the most important negotiations and build long-term relationships with strategic partners.

What you will do

• You will develop and implement Aromatic •89• sales strategy in Denmark.
• You will define priority customer segments, sales channels, and growth directions.
• You will build, develop, and motivate the local B2B sales team.
• You will set sales targets and key performance indicators and ensure they are achieved.
• You will create clear processes for new client acquisition, sales, and long-term cooperation.
• You will develop wholesale, retail chain, and distributor channels.
• You will take part in negotiations with key prospective clients and strategic partners.
• You will manage the key account portfolio and ensure long-term sales growth.
• You will prepare sales forecasts, budgets, and regular performance reports.
• You will analyze trends in the Danish market, competitor actions, and commercial opportunities.
• Based on data, you will evaluate results and adjust the sales strategy.
• You will align sales strategy and actions with company management and other teams.
• You will represent Aromatic •89• at key business meetings, exhibitions, and other events.
• You will ensure that operations comply with the requirements of the Danish market and the company's commercial standards.

What we expect

• At least 5 years of experience in B2B sales or business development, including at least 2 years leading a sales team.
• Proven results in developing and implementing sales strategy and growing revenue.
• Experience building, developing, and motivating a high-performing sales team.
• Strong knowledge of the Danish market and business environment.
• Experience working with wholesalers, distributors, retail chains, or strategic B2B clients.
• Ability to manage the full sales process — from assessing market potential to building long-term partnerships.
• Strong negotiation, commercial proposal preparation, and high-level presentation skills.
• Ability to set sales targets, analyze results, and prepare sales forecasts.
• Strategic and analytical thinking, and the ability to make data-driven decisions.
• Leadership, initiative, and responsibility for team and market results.
• Ability to work independently in a fast-growing international company.
• Fluency in Danish at native or near-native level and good English skills.
• Ability to travel regularly for business meetings and business trips in Denmark.
• Experience in the fragrance, cosmetics, perfumery, or other fast-moving consumer goods sector would be a major advantage.

What we offer

Expenses covered by the company: from sending product samples to business trips and work assignments — we cover all work-related expenses.

Work equipment: we provide a personal computer and a phone.

Professional growth: each team member receives 500 euros per year for training and self-development, for example courses, conferences, books, or a mentor.

Opportunity to build from the ground up: you will have a real impact on Denmark’s sales strategy, the team, and the long-term growth of Aromatic •89•.

Career path: as market results and the team grow, you will have the opportunity to take on broader responsibility for the Nordic countries or other international markets.

Exclusive offers: team members can buy the entire Aromatic •89• product range at special prices.

Flexible work schedule: you will work remotely, combining strategic work with meetings and travel.

Team celebrations: Christmas parties and other shared events, which we also invite remote team members to.

Annual getaway: once a year we all come together — we work and relax for a few days.

Invitation to Klaipėda: you will see how our fragrances are created and meet the team in person.

Birthday: we send a fragrance set and give you a day off.