Head of Passion, Music

1001 LEGO System A/S; Billund; On-site; DKK 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

LEGO Group in Billund is seeking a Head of Passion, Music to define and lead the LEGO music portfolio, turning culture, audience insights and commercial opportunities into products, experiences and partnerships.

You will build relevance with older kids, teens and emerging audiences and shape campaigns and propositions while collaborating across LEGO Design, Entertainment & Partners and Global Brand Development.

Qualifications

• Led long-term music or youth-culture strategy with near-term delivery.
• Translated consumer, cultural and music trends into products and campaigns.
• Owned P&L accountability for a global portfolio or category.
• Built partnerships across the music ecosystem with artists, labels or platforms.
• Delivered culture or youth marketing campaigns using earned, owned and shared media.

Responsibilities

• Define the product strategy, long-term music product vision and growth roadmap.
• Identify opportunities across products, experiences, partnerships, content, licensing and emerging platforms.
• Lead the music portfolio from opportunity identification through launch and lifecycle management.
• Shape consumer propositions and campaigns that connect with music audiences globally.

Skills

Music strategy

Youth culture campaigns

P&L ownership

Partnership development

Global marketing initiatives

Job description

Just imagine building music into a meaningful growth platform that connects creativity, culture and fandom with new generations of builders. Then make it real!

About the role

As our Head of Passion, Music, you'll define and lead the LEGO® Group's music portfolio and business, helping shape its long‑term strategic agenda. This Director Specialist role is based in Billund, Denmark. You'll turn music culture, audience insights and commercial opportunities into products, experiences, partnerships and marketing that build relevance with older kids, teens and emerging audiences.

Required Qualifications

• Led a long‑term music, entertainment or youth‑culture business strategy alongside near‑term commercial delivery.
• Translated consumer, cultural and music trends into products, experiences and campaigns for youth audiences.
• Owned P&L accountability and business performance for a global portfolio or category.
• Built partnerships across the music ecosystem, including artists, labels, management companies or platforms.
• Delivered culture or youth marketing campaigns using shared, earned and owned media.
• Led global product, marketing and commercial initiatives across design, entertainment, partnerships, brand development, digital channels, licensing and market teams.

Preferred Qualifications

• Built and scaled a business, category, brand or portfolio within music, entertainment or a closely related sector.
• Led integrated product development, marketing and commercial initiatives at senior level.
• Held P&L responsibility with accountability for business results.
• Created integrated product and marketing programmes informed by youth culture, fandoms and global consumer trends.

What you'll build

• Define the product strategy, long‑term music product vision and growth roadmap.
• Identify opportunities across products, experiences, partnerships, content, licensing and emerging platforms.
• Lead the music portfolio from opportunity identification through launch and lifecycle management.
• Shape consumer propositions and campaigns that connect with music audiences globally.
• Build relationships across the music ecosystem and strengthen cultural relevance with older kids, especially girls, teens and emerging audiences.

Life on the team

You'll join Product and Marketing Development, where global Product Groups shape portfolios, consumer strategies and commercial ambitions. Collaboration is central to this role. You'll work across LEGO Design, Entertainment & Partners, Our LEGO Agency, Global Brand Development, Digital Channels, Outbound Licensing, Product Groups and Markets & Channels. You'll navigate a complex global stakeholder group, bring different perspectives together and feel comfortable presenting recommendations to senior stakeholders. Curiosity and a willingness to explore different routes before narrowing the choices will help you thrive here.

What success looks like

You’ll establish music as a growth platform for the LEGO Group, strengthening business performance, brand relevance and cultural resonance. Success means creating an enduring music portfolio that engages new generations, especially older girls and teens, while building alignment across the teams that shape products, experiences, partnerships and consumer connections.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Our Culture and Commitment

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Our Story

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.