Head of Passion, Music

Lego Group; Billund; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing benefits

Colleague discount

Bonus scheme

Job summary

LEGO Group is seeking a Head of Passion, Music, to define and lead the company’s music portfolio and long-term strategic agenda from Billund, Denmark. The role focuses on turning music culture and audience insights into products, experiences and partnerships that resonate with older kids, teens and emerging audiences.

You will build relationships across the music ecosystem, shape consumer propositions, and drive hybrid-working collaboration with global teams to strengthen cultural relevance and

Qualifications

• Led long-term music/entertainment or youth-culture business strategy with near-term delivery.
• Translated consumer and music trends into products, experiences and campaigns for youth.
• Owned P&L accountability and performance for a global portfolio or category.
• Built partnerships across the music ecosystem with artists, labels or platforms.
• Delivered culture/ youth marketing campaigns using shared media.
• Led global product, marketing and commercial initiatives across multiple teams.

Responsibilities

• Define the product strategy and long-term music vision for growth.
• Identify opportunities across products, experiences, partnerships and licensing.
• Lead the music portfolio from discovery through launch and lifecycle management.
• Shape propositions and campaigns that connect with music audiences globally.

Skills

Music strategy

P&L ownership

Partnerships

Global campaigns

Youth marketing

Leadership

Job description

Job Description

Just imagine building music into a meaningful growth platform that connects creativity, culture and fandom with new generations of builders. Then make it real!

About The Role

As our Head of Passion, Music, you'll define and lead the LEGO Group's music portfolio and business, helping shape its long‑term strategic agenda. This Director Specialist role is based in Billund, Denmark. You'll turn music culture, audience insights and commercial opportunities into products, experiences, partnerships and marketing that build relevance with older kids, teens and emerging audiences.

Required Qualifications

• Led a long‑term music, entertainment or youth‑culture business strategy alongside near‑term commercial delivery.
• Translated consumer, cultural and music trends into products, experiences and campaigns for youth audiences.
• Owned P&L accountability and business performance for a global portfolio or category.
• Built partnerships across the music ecosystem, including artists, labels, management companies or platforms.
• Delivered culture or youth marketing campaigns using shared, earned and owned media.
• Led global product, marketing and commercial initiatives across design, entertainment, partnerships, brand development, digital channels, licensing and market teams.

Preferred Qualifications

• Built and scaled a business, category, brand or portfolio within music, entertainment or a closely related sector.
• Led integrated product development, marketing and commercial initiatives at senior level.
• Held P&L responsibility with accountability for business results.
• Created integrated product and marketing programmes informed by youth culture, fandoms and global consumer trends.

What You'll Build

• Define the product strategy, long‑term music product vision and growth roadmap.
• Identify opportunities across products, experiences, partnerships, content, licensing and emerging platforms.
• Lead the music portfolio from opportunity identification through launch and lifecycle management.
• Shape consumer propositions and campaigns that connect with music audiences globally.
• Build relationships across the music ecosystem and strengthen cultural relevance with older kids, especially girls, teens and emerging audiences.

Life on the team

You’ll join Product and Marketing Development, where global Product Groups shape portfolios, consumer strategies and commercial ambitions. Collaboration is central to this role. You’ll work across LEGO Design, Entertainment & Partnerships, Our LEGO Agency, Global Brand Development, Digital Channels, Outbound Licensing, Product Groups and Markets & Channels. You’ll navigate a complex global stakeholder group, bring different perspectives together and feel comfortable presenting recommendations to senior stakeholders. Curiosity and a willingness to explore different routes before narrowing the choices will help you thrive here.

What Success Looks Like

You’ll establish music as a growth platform for the LEGO Group, strengthening business performance, brand relevance and cultural resonance. Success means creating an enduring music portfolio that engages new generations, especially older girls and teens, while building alignment across the teams that shape products, experiences, partnerships and consumer connections.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace Your workplace will be the office, store or factory specified in this advert.

Hybrid Working Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.