Head of Marketing

Radiant; København; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

Radiant is seeking a Head of Marketing to raise the quality of our content, turn attention into demand and scale what performs. You will own Radiant’s marketing function, lead two Marketing Consultants and help shape the company’s leadership with the CEO.

You will develop B2B content and thought leadership, connect client cases, podcasts and events with paid and organic channels into a funnel that drives ICP leads and pipeline in Denmark.

Qualifications

• Experience leading B2B marketing teams and content programs.
• Proven ability to turn expertise into scalable content and demand.
• Strong strategic thinker with hands-on execution.

Responsibilities

• Lead content and thought leadership strategy.
• Build funnel and demand generation plan.
• Lead two Marketing Consultants and collaborate with the CEO.

Skills

B2B content & thought leadership

Demand generation

Marketing strategy

Leadership & team management

Data-driven marketing

Tools

LinkedIn

CMS

Analytics tools

Job description

As Head of Marketing your job is to raise the quality of our content, turn attention into demand and scale what performs.

Our vision is to master and destigmatize B2B sales.

Our marketing is building the universe to support that vision: sharing what great sales looks like and making Radiant relevant for the clients and talent we want to attract.

The foundation is already taking shape: a defined ICP and messaging, a full-funnel marketing setup and a growing universe across thought leadership, podcast, events, client cases, website and deep content.

You will own and develop this together with our CEO, lead two talented Marketing Consultants and become part of Radiant’s leadership team.

Your role:

1. Create exceptional content: Turn our expertise, opinions, client results and ideas into content people actually want to consume - and strengthen Radiant’s position in B2B sales.

2. Turn attention into demand: Connect thought leadership, client cases, podcast, events, paid and website into a funnel that turns attention into intent, ICP leads and pipeline.

3. Scale what performs: use data to understand what creates results, improve it and invest more in the content, channels and campaigns that work.

Our existing setup already spans the full funnel - from Social Selling, Oplev Salg podcast and events through cases and remarketing to conversion campaigns and tracking.

What you will lead

• B2B content and thought leadership
• CEO and Partner content, particularly LinkedIn
• Client cases and customer proof
• Events
• Paid and organic demand generation
• Website, GEO and conversion
• Content multiplication and distribution
• Marketing performance and attribution
• A team of two Marketing Consultants

Who you are

You understand B2B marketing and know how to turn expertise into content, attention into demand and marketing into business results.

You combine strategic thinking with hands-on execution and are strong within:

• B2B content and communication
• Demand generation and conversion
• Thought leadership
• Paid and organic distribution
• Data, attribution and performance

You have high standards for quality, take ownership and are comfortable both setting direction and getting the work done.

Why Radiant

• Market the best within B2B sales in Denmark
• Join Radiant’s leadership team
• Work directly with our CEO and our Partners
• Own and develop Radiant’s marketing function
• Lead two talented Marketing Consultants
• Build our CEO and Partners as thought leaders within sales
• Take over an established funnel, audience and content universe
• Have the mandate to test, improve and scale what works

You won’t just market Radiant. You will help shape how Radiant is positioned, perceived and grows.