Growth Specialist (Interim / Freelance)

OMHU; København; On-site; DKK 391,000 - 614,000; Full time

Job summary

OMHU is seeking an experienced Growth Specialist to join our Copenhagen team for three months, with an extension possibility. The role focuses on hands-on D2C performance marketing, taking ownership from day one in a fast-moving e-commerce environment.

You will work directly with our CMO, in-house creative and influencer teams, and external partners to drive paid campaigns, creative testing, email marketing, budgeting and growth initiatives.

Qualifications

• 3+ years hands-on D2C performance marketing.
• Proven experience running and optimizing paid campaigns on Meta and Google.
• Comfortable with email marketing, CRM and retention initiatives.
• Strong analytical skills and budget management.

Responsibilities

• Run and optimize campaigns across Meta, TikTok, Pinterest and Google.
• Develop, test and diversify creative assets with our teams.
• Execute email campaigns and optimize retention flows.
• Manage marketing budgets and forecast spend.
• Coordinate campaigns, launches, giveaways and growth initiatives.
• Brief external partners and follow up on execution.
• Monitor performance and turn data into concrete actions.
• Support CRO, localization and expansion into new markets.

Skills

Meta Ads

Google Ads

TikTok Ads

Email Tools

CRM

GA4

Tools

Analytics tools

Job description

OMHU is one of Northern Europe's fastest-growing D2C furniture brands, known for our TEDDY sofa.

We're looking for an experienced, hands-on Growth Specialist to join our Copenhagen team for three months, with the possibility of an extension.

This is an execution-focused role for someone who knows D2C performance marketing inside out, can take ownership from day one and thrives in a fast-moving e-commerce environment.

You'll work directly with our CMO, in-house creative and influencer teams, and external agency partners.

What you'll do

• Paid Media: Run, manage and optimize campaigns across Meta, TikTok, Pinterest and Google.
• Creative Performance: Develop, test and diversify advertising assets with our creative team and external partners.
• Email Marketing & CRM: Execute email campaigns, coordinate with our email agency and optimize retention flows.
• Budgeting & Forecasting: Manage marketing budgets, analyze results and allocate spend based on performance.
• Campaign Management: Coordinate commercial campaigns, product launches, giveaways and other growth initiatives.
• Agency Management: Brief external partners, provide feedback and follow up on execution.
• Performance Analysis: Monitor marketing performance, identify opportunities and turn data into concrete actions.
• Growth Projects: Support CRO, localization and expansion into new markets.

Who you are

• 3+ years of hands-on D2C performance marketing experience.
• Proven experience running and optimizing paid campaigns, particularly Meta and Google.
• Comfortable managing email marketing, CRM and retention initiatives.
• Strong analytical skills and experience managing budgets and campaign performance.
• Able to execute independently and deliver results without extensive onboarding.
• Experienced in collaborating with creative teams, agencies and external partners.
• Commercially minded, proactive and comfortable working in a fast-paced environment.
• Available to work from our Copenhagen office every working day.

What we offer

• A key role at an ambitious international D2C furniture brand.
• Direct collaboration with our CMO and experienced marketing and creative teams.
• Ownership of meaningful campaigns, budgets and growth initiatives.
• A high-performance culture with direct feedback, quick decisions and room to make an impact.
• Potential to extend the collaboration beyond the initial three months.
• Period: January to March 2027
• Duration: 3 months, potentially longer
• Engagement: Interim or freelance
• Commitment: Full-time involvement during the assignment