Global Fan Engagement Director & Programs Lead

1001 LEGO System A/S; Billund; Hybride; DKK 1 500 000 - 2 400 000; Plein temps

Avantages offerts par ce poste

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus scheme

Résumé du poste

LEGO Group is seeking a senior leader for Adult Engagement & Fan Programs to shape engagement with adults and our global fan base. The role prioritises strengthening governance of the LEGO Certified Professional Programme and expanding LEGO Fan Colab, translating fan insights into strategic business decisions.

The role requires deep experience in global fan engagement, cross‑functional collaboration across Marketing, Insights and Legal, and the ability to move high‑impact initiatives forward in

Qualifications

• Led business strategy for fandom or ecosystem programmes, shaping engagement with fan communities.
• Used global fan insight to set priorities and success measures for fandom programmes.
• Evolved governance and value proposition of global fan programmes.
• Aligned global stakeholders across Marketing, Insights, Communications, Legal and Privacy.
• Built business and value cases for investment in global fan programmes.
• Applied marketing and commercial understanding to connect fan engagement with brand priorities.
• Acted as a trusted Fan Business Partner, representing external fan perspectives.

Responsabilités

• Lead with accountability across a matrixed organisation to strengthen the LEGO Certified Professional Programme.
• Define and articulate a compelling value proposition balancing value for LEGO with fan trust.
• Translate strategy into delivery by mobilising internal partners and maintaining momentum.
• Turn fan signals into clear choices for engagement, product and brand decisions.
• Create shared priorities and stronger knowledge sharing across teams.
• Operate at a senior level setting direction and investment cases.

Connaissances

Fan engagement strategy

Stakeholder alignment

Governance development

Marketing understanding

Business case development

Description du poste

LEGO Group is seeking a senior leader for Adult Engagement & Fan Programs to shape engagement with adults and our global fan base. The role prioritises strengthening governance of the LEGO Certified Professional Programme and expanding LEGO Fan Colab, translating fan insights into strategic business decisions.

The role requires deep experience in global fan engagement, cross‑functional collaboration across Marketing, Insights and Legal, and the ability to move high‑impact initiatives forward in