Global Consumer Analytics & Reporting Lead

Novo Nordisk A/S; Region Hovedstaden; Vor Ort; DKK 651.000 - 957.000; Vollzeit

Zusammenfassung

Novo Nordisk A/S in Denmark is seeking an analytics professional to bridge consumer strategy with data, delivering dashboards, models and actionable insights across digital and DtP channels.

You will partner with Consumer Care and regional teams to define success metrics, build and maintain analytics solutions, and establish a unified reporting engine with clear KPI definitions, data quality and governance across campaigns and customer journeys.

Qualifikationen

• Bachelor’s degree in analytics, statistics, marketing, business or a related discipline; equivalent relevant experience may be considered.
• Relevant experience in consumer or marketing analytics.
• Experience delivering technical projects, including estimating development, managing dependencies, reviewing deliverables, and driving rollout and adoption.
• Experience with recurring performance reporting across diverse data sources.
• The ability to assess data quality and measurement limitations, distinguish correlation from causation and turn findings into testable recommendations.
• Good change management skills, including driving adoption of new tools, workflows and capabilities across diverse teams.
• An understanding of privacy, consent and promotional review considerations when using consumer engagement data.
• A structured, curious and commercially minded approach, with the ability to explain evidence, uncertainty and actions in plain language.
• A collaborative, influential and organised way of working, balancing recurring reporting with deeper analysis and following through on agreed actions.

Aufgaben

• You will be the hands‑on link between consumer strategy and the data that shows whether it is working. For some projects you will build and model the data yourself; for others you will lead the collaboration with platform teams to get the right data in place.
• Partner with Consumer Care and regional teams to understand what success looks like for consumer engagement, and turn it into practical analytics and reporting.
• Build, maintain and improve consumer analytics solutions, such as dashboards or agents, and act as the Consumer Care super user.
• Establish a reliable reporting engine with unified KPI and metric definitions, clean and documented data, and recurring business reports covering journeys and campaigns across digital media, NovoCare, WegovyCare, partner sites and other DtP channels.
• Agree campaign objectives, KPIs, benchmarks and reporting cadence with campaign owners at activation, and specify data, tagging and tracking requirements with platform and data owners.
• Validate results, investigate discrepancies, troubleshoot issues and manage access, so reports truthfully display results.
• Track brand health and social conversation, assess what drives results across audiences, messages and touchpoints, and lead insight review sessions that turn findings into campaign optimisation and prioritised actions.

Kenntnisse

Consumer analytics

Marketing analytics

Project delivery

Recurring reporting

Data quality assessment

Communication of findings

Privacy considerations

Structured, commercial thinking

Stakeholder collaboration

Ausbildung

Bachelor’s degree

Tools

Power BI

DAX

Power Query

SQL

Data modelling

Jobbeschreibung

Novo Nordisk A/S in Denmark is seeking an analytics professional to bridge consumer strategy with data, delivering dashboards, models and actionable insights across digital and DtP channels.

You will partner with Consumer Care and regional teams to define success metrics, build and maintain analytics solutions, and establish a unified reporting engine with clear KPI definitions, data quality and governance across campaigns and customer journeys.