Consumer Analytics & Reporting Lead

Novo Nordisk; København; On-site; DKK 651,000 - 957,000; Full time

Job summary

Novo Nordisk seeks an Consumer Analytics & Reporting Manager to translate large consumer data into dashboards, reports and analyses for Consumer Care and regional teams worldwide.

You will build the reporting engine behind campaigns across digital media, NovoCare, WegovyCare and DtP channels, ensuring KPI consistency and validated data for actionable insights. The role emphasizes data quality, collaboration and scalable reporting across markets.

Qualifications

• Bachelor’s degree in analytics, statistics, marketing, business or related discipline.
• Relevant experience in consumer or marketing analytics.
• Experience delivering technical projects, including estimating development, managing dependencies, reviewing deliverables, and driving rollout and adoption.
• Experience with recurring performance reporting across diverse data sources.
• The ability to assess data quality and measurement limitations, distinguish correlation from causation and turn findings into testable recommendations.
• Good change management skills, including driving adoption of new tools, workflows and capabilities across diverse teams.
• An understanding of privacy, consent and promotional review considerations when using consumer engagement data.
• A structured, curious and commercially minded approach, with the ability to explain evidence, uncertainty and actions in plain language.
• A collaborative, influential and organised way of working, balancing recurring reporting with deeper analysis and following through on agreed actions.

Responsibilities

• Partner with Consumer Care and regional teams to understand what success looks like for consumer engagement, and turn it into practical analytics and reporting.
• Build, maintain and improve consumer analytics solutions, such as dashboards or agents, and act as the Consumer Care super user.
• Establish a reliable reporting engine with unified KPI and metric definitions, clean and documented data, and recurring business reports covering journeys and campaigns across digital media, NovoCare, WegovyCare, partner sites and other DtP channels.
• Agree campaign objectives, KPIs, benchmarks and reporting cadence with campaign owners at activation, and specify data, tagging and tracking requirements with platform and data owners.
• Validate results, investigate discrepancies, troubleshoot issues and manage access, so reports truthfully display results.
• Track brand health and social conversation, assess what drives results across audiences, messages and touchpoints, and lead insight review sessions that turn findings into campaign optimisation and prioritised actions.

Skills

Consumer analytics

Marketing analytics

Dashboards & reporting

Data storytelling

Data quality assessment

Stakeholder management

Change management

Privacy considerations

Cross-functional collaboration

Communication

Education

Bachelor's degree in analytics, statistics, marketing, business or related discipline

Tools

Power BI

SQL

DAX

Power Query

Data modelling

Job description

Novo Nordisk seeks an Consumer Analytics & Reporting Manager to translate large consumer data into dashboards, reports and analyses for Consumer Care and regional teams worldwide.

You will build the reporting engine behind campaigns across digital media, NovoCare, WegovyCare and DtP channels, ensuring KPI consistency and validated data for actionable insights. The role emphasizes data quality, collaboration and scalable reporting across markets.