Field Marketing Manager

Topdesk; København; On-site; DKK 600,000 - 900,000; Full time

Benefits offered by this job

International company

Personal development time 10% of gross

Volunteer time 2.5% of working time

Job summary

Topdesk in Denmark seeks a Field Marketing Manager to own the regional GTM plan end-to-end in partnership with the regional Sales leader, accountable for the pipeline the plan delivers.

Lead regional collaboration on pipeline forecasting, MQL/SQL targets, and quarterly plan adjustments; localise global campaigns for the region and manage programs and events within budget.

Qualifications

• Proven experience in field marketing, events, or integrated demand gen (multi-region preferred).
• Experience in B2B SaaS; track record building and managing a full event portfolio.
• Confident operating rhythm: planning, prioritization, and stakeholder management.
• Comfortable owning a number alongside Sales, not just reporting on activity.

Responsibilities

• Own the regional field marketing plan and calendar in full.
• Program and event selection, budget, and execution for your territory.
• Regional pipeline and funnel metrics, jointly with your Sales leader.
• Localise global campaign briefs and GTM launches for your region’s ICP and personas.

Skills

Field marketing

Demand generation

B2B SaaS

Planning & prioritization

Job description

What are you going to do as Field Marketing Manager?

The marketing leader of your territory - you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you're accountable for the pipeline that plan is built to deliver.

Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like

Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell

Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap

Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets

Adjust the plan quarterly as a living document; decide which programs and events are worth your region's time within budget

Localise global campaign briefs and GTM launches for your region's ICP, language, and buyer personas

Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets

Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content

What you'll own

• The regional field marketing plan and calendar in full
• Program and event selection, budget, and execution for your territory
• Regional pipeline and funnel metrics, jointly with your Sales leader

What success looks like (in the first 6-12 months)

• Your region's GTM plan is built, aligned with Sales, and generating the pipeline it was designed to
• Sales leadership sees you as a co-owner of the number, not a support function
• Your events and campaigns clearly outperform a generic global rollout

Are you our new Field Marketing Manager?

Required experience & strengths

• Proven experience in field marketing, events, or integrated demand gen, ideally multi-region
• Experience in B2B SaaS; track record building and managing a full event portfolio
• Confident operating rhythm: planning, prioritization, and stakeholder management
• Comfortable owning a number alongside Sales, not just reporting on activity

Additional benefits:

• Contributing to an international, growing company.
• 10 to Grow: you get 10% of your gross full-time salary and 10% of your contractual working time to spend freely on your personal development.
• Energy left? Use 2.5% of your time for volunteer work.
• Above all, be yourself! Diversity, inclusivity and social responsibility are of paramount importance to us.

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