Senior Director, Demand Generation - Europe North

IFS; København; On-site; DKK 645,161 - 967,741; Full time

Job summary

IFS, a billion-dollar company located in Copenhagen, seeks a Senior Director of Demand Generation for North Europe. This role involves leading marketing strategies across Nordic countries to drive revenue and pipeline growth. The successful candidate will collaborate with sales leadership and oversee marketing budgets while managing a team of marketers.

The ideal applicant will have over 10 years of B2B demand generation experience, a strong analytical mindset, and the ability to navigate complex sales cycles within various industries.

Qualifications

• 10+ years of experience in B2B demand generation or field marketing.
• Proven track record of delivering significant pipeline growth.
• Deep understanding of complex sales cycles.

Responsibilities

• Own regional demand generation strategy and contribution targets.
• Lead a team of marketers and BD Director covering various motions.
• Manage regional marketing budget with full accountability.

Skills

Strategic thinker

Strong analytical skills

Expertise in ABM

Digital demand generation

Stakeholder management

Job description

Overview

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities.

• Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals
• Lead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motions
• Co-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRs
• Oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution
• Manage regional marketing budget with full accountability

Qualifications

• 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS
• Proven track record of delivering significant pipeline growth across multiple European markets
• Strong experience in both net new acquisition and install base marketing
• Deep understanding of complex sales cycles and enterprise buying groups

Regional Expertise

• Experience operating across Northern Europe
• Ability to navigate regional differences in marketing execution, channels, and buyer behaviour

Industry Experience

• Manufacturing
• Energy, Utilities & Resources
• Transportation
• Construction & Engineering
• Telecommunication

Skills & Competencies

• Strategic thinker with strong execution discipline
• Highly data-driven with strong analytical skills
• Expertise in ABM, digital demand generation, and integrated campaign planning
• Strong stakeholder management and influencing skills
• Comfortable working in a fast-paced, high-growth environment

Key Success Metrics

• Pipeline generation (net new and install base)
• Marketing-sourced and influenced revenue
• Campaign ROI and efficiency
• Sales alignment and satisfaction