Digital Platform Business Analyst – CMS & Martech Delivery

Dentsu; København; On-site; DKK 560,000 - 900,000; Full time

Job summary

Merkle, a dentsu company, in Copenhagen, seeks a Business Analyst to bridge business needs and technical delivery for CMS, commerce, martech, and analytics projects. You will translate objectives into actionable user stories, refine backlog items, and support development teams throughout sprint cycles.

The role emphasizes collaboration with clients, product owners, and QA, using tools like Jira, Confluence, Azure DevOps, and Miro in a fast-paced, Agile environment.

Qualifications

• Proven experience as a Business Analyst in digital platform delivery (CMS, commerce, martech, analytics).
• Strong skills in requirements gathering, user story writing, and backlog management.
• Familiarity with agile delivery frameworks (Scrum, SAFe, Kanban).
• Ability to communicate effectively with both business stakeholders and technical teams.
• Experience with collaboration and tracking tools (e.g., Jira, Confluence, Azure DevOps, Miro).
• Strong analytical and problem-solving skills; able to simplify complexity.
• Detail-oriented and structured in approach.
• Strong communicator who can bridge business and technical perspectives.
• Proactive in identifying gaps, risks, and dependencies.
• Collaborative mindset with a positive, solution-focused attitude.
• Comfortable working in fast-paced, agile delivery environments.

Responsibilities

• Translate high-level business objectives into clear, actionable requirements.
• Write and refine user stories and acceptance criteria in tools such as Jira or Azure DevOps.
• Groom and prioritize product backlogs in partnership with product owners.
• Facilitate workshops to validate requirements and align stakeholders.
• Support development teams with clarifications and requirement adjustments during delivery.
• Collaborate with QA to ensure test cases align with acceptance criteria.
• Contribute to sprint planning, reviews, and retrospectives to ensure smooth delivery.

Skills

Requirements Analysis

Stakeholder Alignment

Backlog Management

Agile Delivery

CMS Knowledge

Jira

Confluence

Azure DevOps

Miro

Tools

Jira

Confluence

Azure DevOps

Miro

Job description

Merkle, a dentsu company, in Copenhagen, seeks a Business Analyst to bridge business needs and technical delivery for CMS, commerce, martech, and analytics projects. You will translate objectives into actionable user stories, refine backlog items, and support development teams throughout sprint cycles.

The role emphasizes collaboration with clients, product owners, and QA, using tools like Jira, Confluence, Azure DevOps, and Miro in a fast-paced, Agile environment.