Business Analyst

Merkle Denmark A/S; København; On-site; DKK 560,000 - 900,000; Full time

Job summary

Merkle, a dentsu company, in Copenhagen, seeks a Business Analyst to bridge business needs and technical delivery for CMS, commerce, martech, and analytics projects. You will translate objectives into actionable user stories, refine backlog items, and support development teams throughout sprint cycles.

The role emphasizes collaboration with clients, product owners, and QA, using tools like Jira, Confluence, Azure DevOps, and Miro in a fast-paced, Agile environment.

Qualifications

• Proven experience as a Business Analyst in digital platform delivery (CMS, commerce, martech, analytics).
• Strong skills in requirements gathering, user story writing, and backlog management.
• Familiarity with agile delivery frameworks (Scrum, SAFe, Kanban).
• Ability to communicate effectively with both business stakeholders and technical teams.
• Experience with collaboration and tracking tools (e.g., Jira, Confluence, Azure DevOps, Miro).
• Strong analytical and problem-solving skills; able to simplify complexity.
• Detail-oriented and structured in approach.
• Strong communicator who can bridge business and technical perspectives.
• Proactive in identifying gaps, risks, and dependencies.
• Collaborative mindset with a positive, solution-focused attitude.
• Comfortable working in fast-paced, agile delivery environments.

Responsibilities

• Translate high-level business objectives into clear, actionable requirements.
• Write and refine user stories and acceptance criteria in tools such as Jira or Azure DevOps.
• Groom and prioritize product backlogs in partnership with product owners.
• Facilitate workshops to validate requirements and align stakeholders.
• Support development teams with clarifications and requirement adjustments during delivery.
• Collaborate with QA to ensure test cases align with acceptance criteria.
• Contribute to sprint planning, reviews, and retrospectives to ensure smooth delivery.

Skills

Requirements Analysis

Stakeholder Alignment

Backlog Management

Agile Delivery

CMS Knowledge

Jira

Confluence

Azure DevOps

Miro

Tools

Jira

Confluence

Azure DevOps

Miro

Job description

Role Overview

Job Description: Role Overview As a Business Analyst (BA), you will work closely with clients, product owners, and development teams to define, refine, and shape requirements for digital platform projects (CMS solutions, Commerce, Martech & analytics) You will play a critical role in bridging business needs and technical execution—ensuring that requirements are well-understood, prioritized, and delivered into development in a way that enables high-quality, scalable digital experiences. This role is delivery-focused: translating requirements into actionable user stories, managing backlog grooming, and supporting development teams with clarity and alignment throughout the sprint cycle.

Core Capabilities

• Requirements Analysis & Definition Elicit, capture, and document business and functional requirements from stakeholders. Break down requirements into user stories, acceptance criteria, and workflows. Refine and groom backlog items to ensure they are ready for development.
• Stakeholder Alignment Act as the point of contact between business stakeholders, product owners, and development teams. Facilitate workshops, interviews, and requirement walkthroughs to ensure shared understanding. Manage trade-offs between scope, quality, and timelines.
• Delivery & Support Support sprint planning, backlog grooming, and sprint reviews. Clarify requirements and provide day-to-day support for developers and testers. Ensure delivery teams have all necessary details to progress efficiently.
• Platform & Domain Knowledge Apply knowledge of CMS platforms (AEM, Sitecore, Optimizely, etc.) to shape realistic requirements. Understand content models, workflows, and publishing processes in CMS ecosystems. Ensure requirements align with platform capabilities and constraints.
• Continuous Improvement Help refine BA practices, templates, and standards within the team. Gather feedback on delivered features and contribute to iterative improvement. Promote ways of working that streamline collaboration across disciplines.

Core Responsibilities

• Translate high-level business objectives into clear, actionable requirements.
• Write and refine user stories and acceptance criteria in tools such as Jira or Azure DevOps.
• Groom and prioritize product backlogs in partnership with product owners.
• Facilitate workshops to validate requirements and align stakeholders.
• Support development teams with clarifications and requirement adjustments during delivery.
• Collaborate with QA to ensure test cases align with acceptance criteria.
• Contribute to sprint planning, reviews, and retrospectives to ensure smooth delivery.

Qualifications

• Proven experience as a Business Analyst in digital platform delivery (CMS, commerce, martech, analytics).
• Strong skills in requirements gathering, user story writing, and backlog management.
• Familiarity with agile delivery frameworks (Scrum, SAFe, Kanban).
• Ability to communicate effectively with both business stakeholders and technical teams.
• Experience with collaboration and tracking tools (e.g., Jira, Confluence, Azure DevOps, Miro).
• Strong analytical and problem-solving skills; able to simplify complexity.
• Detail-oriented and structured in approach.
• Strong communicator who can bridge business and technical perspectives.
• Proactive in identifying gaps, risks, and dependencies.
• Collaborative mindset with a positive, solution-focused attitude.
• Comfortable working in fast-paced, agile delivery environments.

About Merkle

Merkle, a dentsu company, powers the experience economy. For over 35 years, Merkle has placed people at the heart of its digital business transformation approach. As the only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Recognized as a “Leader” by top industry analysts in categories such as digital transformation, commerce, experience design, engineering, technology integration, digital marketing, data science, CRM, loyalty, and customer data management, Merkle operates in 30+ countries with over 16,000 employees. Learn more at www.merkle.com.

Diversity and Inclusion

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location

Location: Copenhagen

Brand

Brand: Merkle

Time Type

Time Type: Full time

Contract Type

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.