Customer Engagement Manager – Lead Management & Growth

If; Ballerup; Hybrid; DKK 750,000 - 1,100,000; Full time

Benefits offered by this job

Hybrid workplace

Wellness allowance

Lunch benefit

Pension savings

Job summary

If is seeking a strategic Customer Engagement Manager to shape data-driven journeys and ensure a steady, conversion-ready flow of leads to telemarketing. You will translate insights into engagement activities and own lead generation strategies across digital channels.

You will collaborate with cross-functional teams, monitor funnel performance, and drive growth through analytical decision-making while using Danish and English language skills in a Nordic, hybrid work setting in Denmark.

Qualifications

• Experience in translating business and customer insights into engagement activities with measurable results.
• Proven ability to own and drive lead generation strategies through digital channels.
• Strong data-driven mindset with ability to optimize the full funnel from lead to conversion.
• Excellent collaboration and stakeholder management across teams and markets.

Responsibilities

• Translate business and customer insights into actionable engagement activities with measurable results.
• Own and drive lead generation strategies through digital channels to ensure a steady flow of high-quality prospects.
• Monitor and analyze performance across the full funnel—lead to sale—and identify optimization opportunities.
• Collaborate with sales operations to translate insights into action and improve conversion.
• Lead discussions with local management and stakeholders on lead generation and results.

Skills

Lead generation

CRM

Data-driven decision making

Funnel optimization

Cross-functional collaboration

Digital marketing

Stakeholder management

Danish language

Tools

CRM platforms

Analytics tools

Job description

*Do you want to shape data-driven customer journeys that create value for our customers and support growth through high-quality lead and prospect management?***About the role**We are looking for a strategic and results-driven Customer Engagement Manager with a strong focus on lead generation, prospect management and growth. In this role, you will work at the intersection of customer journeys, data-driven engagement, and sales execution - turning insight into actions that drive measurable impact. You will play a key part in shaping personalized customer journeys while ensuring a steady and conversion-ready flow of leads to our telemarketing teams.In this role you will:* Translate business and customer insights into actionable customer engagement activities with measurable results.* Own and drive lead generation strategies, primarily through digital channels, securing a consistent flow of high-quality prospects to support our sales targets and growth ambitions.* Monitor and analyze performance across the full funnel - from lead to sale - identifying optimization opportunities and driving continuous improvement.* Collaborate closely with proactive sales operations to understand performance drivers and conversion barriers and translate insights into action.* Lead and facilitate discussion with local cross-BU management team and key stakeholders (e.g., Sales Management in Customer Centers & Sales) on lead generation, prioritization and result follow-up.* Drive data-informed decision-making by actively contributing to growth discussions and business prioritization.* Define and communicate data and tracking requirements to IT and other stakeholders.* Build internal networks by fostering strong cross-functional collaboration across teams, markets and competences.* Identify new growth opportunities by staying on top of market trends and continuously exploring new lead sources and growth opportunities.**We offer**In the same way that we place high demands on you as an employee, we also expect you to place high demands on us as an employer. Here are some of the benefits of working at If:* An inclusive work environment where everyone is welcome* Career and development opportunities in the biggest insurance company in the Nordics* A highly skilled and collaborative professional environment* Possibility of hybrid workplace* Health promoting workplace with wellness allowance and sports activities* Great insurance benefits, lunch benefit and high pension savings**About the team**Digital Sales & Customer Experience is a Nordic unit responsible for meeting increasing digital demands from our customers with an agile mindset and working methods. We are responsible for building and developing our digital offerings to create excellent customer experiences that increase sales and improve retention, and customer satisfaction. The unit brings together digital sales and services, customer analytics, customer engagement, API product management, and UX and Service design under one roof. You will be part of the Customer Engagement Chapter, while you will work primarily in an agile cross-functional Squad in a Nordic context, also leading or participating in key strategic initiatives across units.**Who are you?**You are a catalyst for action who leads by example. You combine curiosity for customer behaviour with a strong commercial mindset, turning insights into high-quality leads and new business. With a solid understanding of sales processes and funnel optimization, you ensure that customer engagement translates into growth. With your ability to drive strategic discussions while ensuring effective execution, you bring people together to deliver meaningful outcomes.We expect you to have:* Strong understanding of the local business and market dynamics, including critical partnerships* Ability to take end-to-end ownership of complex initiatives, leading stakeholder discussions and driving delivery from idea to implementation.* Solid understanding of sales processes and funnel optimization, with the ability to connect insights to commercial outcomes.* Experience in digital marketing, CRM, and data-driven lead generation is preferred.* Data-driven and analytical mindset, with the ability to turn insights into action.* Excellent collaboration skills and experience working in cross-functional environments and building trust-based relationships across teams* Strong communication skills, both in operational and strategic contexts.* Proactive and structured way of working, with a drive to continuously improve and innovate.* Fluency in Danish and proficiency in English.**Additional facts and the recruitment process****Application deadline:** Screening and interviews are conducted on an ongoing basis. The deadline to apply is 22.09.2026. **Application:** Please submit your CV via our website. You do not need to attach a cover letter, but feel free to include a few lines in your CV explaining why you are interested in the position. **Location:** Ballerup (travel a few times a year is to be expected) **Start date:** Upon agreementFor more information, please contact Rasmus Hultquist, Chapter Lead Customer Engagement Denmark, at [e-mail] or [phone].At If, we aim to create a workplace with equal opportunities for all. We encourage everyone to apply regardless of gender, age, background, or any disability. We also recommend that you do not include a photo in your CV.*Applicant information may, within the framework of the law, be reviewed using publicly available sources. Candidates progressing in the recruitment process will be asked to provide references and present a criminal record certificate. Depending on the scope of the role, a credit check may also be conducted for final candidates as part of the hiring process.*We look forward to your application!