CRM & Loyalty Manager

Bestseller Textilhandels GmbH; Denmark; On-site; DKK 600,000 - 900,000; Full time

Job summary

JACK & JONES, a BESTSELLER brand in Denmark, is seeking a CRM & Loyalty Manager to shape our CRM and loyalty strategy and drive commercial results. You will work strategically and hands-on, developing our CRM and loyalty setup, improving automation, and growing our member base through targeted acquisition and retention activities.

You’ll analyze customer data to turn insights into actions across digital channels, collaborating with Performance Marketing and the wider business, and you’ll lead

Qualifications

• 5+ years in CRM and digital marketing.
• Hands-on CRM operations and marketing automation.
• Strong experience with loyalty programmes.
• Analytical mindset turning customer data into actions.
• Proven ability to lead and develop others.
• Fluency in written and spoken English.

Responsibilities

• Develop and execute CRM and loyalty strategy.
• Expand marketing automation and customer journeys.
• Grow and retain member base through targeted initiatives.
• Analyze customer data to improve acquisition, engagement and retention.
• Lead and develop two CRM colleagues.

Job description

Are you ready to set the direction for CRM and loyalty at JACK & JONES? Do you know how to turn customer data into stronger relationships and commercial results? And do you enjoy combining strategic thinking with hands-on execution?

We’re looking for a digital marketer with a strong commercial mindset to take on a central role in managing our customer relationships and driving our loyalty programme forward.

YOUR TEAM

You’ll join our E-commerce department, where 35 colleagues work across different disciplines with one shared ambition: to become the leading online store within the fashion industry. As part of the Performance Marketing team, you’ll work alongside colleagues with different areas of expertise and be the team lead for two colleagues working within CRM. We move fast, work closely together and give each other the freedom to take responsibility and make things happen.

YOUR ROLE

As our CRM & Loyalty Manager, you’ll take responsibility for developing our CRM activities and loyalty programme, setting the direction for the area while staying close to the execution. You’ll work both strategically and hands‑on. From developing our CRM and loyalty strategy to improving marketing automation, growing our member base and using customer data to strengthen acquisition, engagement and retention. Working closely with colleagues across Performance Marketing and the wider business, you’ll turn ideas and customer insights into initiatives that work in practice.

Your key responsibilities include:

• Developing and executing our CRM and loyalty strategy
• Building on our marketing automation setup and customer journeys
• Developing our loyalty programme and coordinating initiatives across relevant teams
• Growing and retaining our member base through targeted acquisition and retention activities
• Analysing customer data and turning insights into actions across our digital marketing channels
• Leading and developing two colleagues within CRM.

YOUR BENEFITS

You’ll get the freedom and responsibility to make your mark on an area with a clear connection to both customer experience and commercial performance. The role gives you an interesting combination of specialist depth and leadership responsibility. You can put your CRM and loyalty expertise into practice, lead and develop your own team and challenge how we work today. And with plenty of people and perspectives around you, there’ll be opportunities to learn, develop and take on new challenges along the way.

YOUR PROFILE

You’re comfortable taking responsibility and making decisions. You know how to bring people with you, create structure and keep things moving when priorities change. And while you have the confidence to lead your area, you value collaboration and know when to involve others.

We’re looking for someone with:

• 5+ years of relevant experience within CRM and digital marketing
• Hands‑on expertise in CRM operations and marketing automation
• Strong experience developing and working with loyalty programmes
• Strong analytical skills and the ability to turn customer data into actions that improve performance
• A track record of working successfully across teams and with different stakeholders
• The ability and motivation to lead and develop others
• Fluency in written and spoken English.

WE LOOK FORWARD TO HEARING FROM YOU

If you have any questions about the position, you are welcome to contact Anja Steensen at [phone].

Application deadline: 21 September 2026.

We review applications on an ongoing basis and reserve the right to take down the advertisement when we have found the right candidate.

ABOUT JACK & JONES

JACK & JONES is high-quality fashion for young men. Founded in 1990, JACK & JONES is now the largest business unit within BESTSELLER and is, with its 1000+ stores, the biggest menswear retailer in Europe. With jeans as the core business, JACK & JONES enriches the heritage of authentic jeanswear by respecting history and focusing on innovative treatments and designs. JACK & JONES covers the many facets of a young man’s wardrobe. From his playful youth to his need for timeless classics, the brand brings in a world of brotherhood, fun, and good vibes in all its designs. And since 2017, JACK & JONES has expanded its brand portfolio with JACK & JONES PLUS, JACK & JONES JUNIOR, and JJXX. JACK & JONES is part of the worldwide fashion company BESTSELLER. For more information, please go to www.jackjones.com or www.bestseller.com.