CRM & Loyalty Leader: Drive Data-Driven Growth

Bestseller Textilhandels GmbH; Denmark; On-site; DKK 600,000 - 900,000; Full time

Job summary

JACK & JONES, a BESTSELLER brand in Denmark, is seeking a CRM & Loyalty Manager to shape our CRM and loyalty strategy and drive commercial results. You will work strategically and hands-on, developing our CRM and loyalty setup, improving automation, and growing our member base through targeted acquisition and retention activities.

You’ll analyze customer data to turn insights into actions across digital channels, collaborating with Performance Marketing and the wider business, and you’ll lead

Qualifications

• 5+ years in CRM and digital marketing.
• Hands-on CRM operations and marketing automation.
• Strong experience with loyalty programmes.
• Analytical mindset turning customer data into actions.
• Proven ability to lead and develop others.
• Fluency in written and spoken English.

Responsibilities

• Develop and execute CRM and loyalty strategy.
• Expand marketing automation and customer journeys.
• Grow and retain member base through targeted initiatives.
• Analyze customer data to improve acquisition, engagement and retention.
• Lead and develop two CRM colleagues.

Job description

JACK & JONES, a BESTSELLER brand in Denmark, is seeking a CRM & Loyalty Manager to shape our CRM and loyalty strategy and drive commercial results. You will work strategically and hands-on, developing our CRM and loyalty setup, improving automation, and growing our member base through targeted acquisition and retention activities.

You’ll analyze customer data to turn insights into actions across digital channels, collaborating with Performance Marketing and the wider business, and you’ll lead