Copywriter

Bestseller Group; Brande; Hybrid; DKK 368,000 - 502,000; Full time

Job summary

SELECTED, part of BESTSELLER, is seeking a Copywriter to join Brand Identity during maternity leave. You will shape consumer-facing copy across campaigns and channels, collaborating with designers to ensure words and visuals align.

Based in Brande, Denmark, the role offers flexibility with remote work options and a one-year maternity cover starting 1 December 2026. You will write for web, e-commerce, newsletters, app and social, and coordinate translations across markets.

Qualifications

• Strong sense of tone, nuance and storytelling.
• Excellent written English.
• Interest in fashion and knowledge of brands and products.
• Ability to adapt copy to different channels and audiences.
• Previous fashion industry experience is an advantage.

Responsibilities

• Write and adapt copy for website, e-commerce content, newsletters, app and social media.
• Develop messaging for campaigns and marketing initiatives, including POS and in-store communication.
• Create and update copy for external partners and marketplaces, including brand sites and brand homes.
• Coordinate translations across markets, from requesting translations to getting final versions ready for use.
• Keep communication aligned with our tone of voice and brand guidelines, including required DISCLAIMERS and legal communication.

Skills

Storytelling

Written English

Fashion knowledge

Channel adaptation

Fashion industry experience

Job description

Would you like to shape how an international fashion brand speaks across everything from campaigns and e-commerce to social media and stores? Do you have a natural feel for language and know how to adapt a brand voice to different channels, audiences and purposes?

At SELECTED, we are looking for a Copywriter to join our Brand Identity team while one of our colleagues is on maternity leave.

YOUR TEAM

You will join our Brand Identity team and work alongside creative colleagues across copy, graphic design, art direction, photography and other areas of brand communication.
We work closely together across disciplines, sharing ideas and perspectives as the work takes shape. As our Copywriter, you will be part of that creative process, particularly collaborating with our graphic and creative teams to make sure words and visuals work together.

YOUR ROLE

Your role will focus on the consumer-facing side of SELECTED, with copy ranging from major campaigns to day-to-day communication across our digital and retail channels. You will move between different purposes, audiences and formats, adapting your writing to each.

More specifically, you will:

• Write and adapt copy for our website, e-commerce content, newsletters, app and social media.
• Develop messaging and copy for campaigns and marketing initiatives, including POS and in-store communication.
• Create and update copy for external partners and marketplaces, including brand sites and brand homes.
• Coordinate translations across markets, from requesting translations to getting final versions ready for use.
• Keep communication aligned with our tone of voice and brand guidelines, including required DISCLAIMERS and legal communication.

YOUR BENEFITS

At SELECTED, you will have room to bring your own perspective to the writing while becoming part of an established international fashion brand. Your work will be visible, varied and closely connected to the products and stories behind the brand.

You can also look forward to:

• International reach, seeing your copy go live across channels and markets.
• Plenty of fashion context and inspiration, working close to the brand, products and collections.
• Flexibility in your working week, with flexible working hours and the opportunity to work from home.

YOUR PROFILE

You are a confident writer with a natural feel for language and an instinct for what makes copy engaging, relevant and distinctly SELECTED. You care about the details and know that good writing starts with understanding what you are trying to communicate.

We imagine that you:

• Have a strong sense of tone, nuance and storytelling, paired with excellent written English.
• Bring a genuine interest in fashion and solid knowledge of brands, products and the wider fashion landscape.
• Know how to adapt your writing to different channels and audiences, finding the right expression for each.
• Previous experience from the fashion industry is an advantage, but not a requirement.

TERMS

The position is a one-year maternity cover with expected starting date on 1 December 2026.

LOCATION

Brande, Denmark.

Application Deadline

4 November 2026

ABOUT SELECTED

Based in Denmark, SELECTED is an international brand for men and women, providing modern consumers a unique offering of style and craftmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies. We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last. SELECTED is part of the worldwide fashion company BESTSELLER. For more information, please go to www.selected.comor www.bestseller.com.