CLOSED – Freelance Copy & Content writer

Jelber; Denmark; Hybrid; DKK 413,000 - 716,000; Full time

Job summary

Jelber, a leading flooring design brand, seeks a freelance Copy & Content Writer to launch a premium digital presence. The role centers on crafting engaging website copy that aligns with the new brand platform, balancing storytelling with technical accuracy.

You will collaborate with the web team to deliver a seamless user experience across channels. The ideal candidate writes clearly for international audiences, translates complex product details into accessible copy, and maintains a consistent

Qualifications

• Native or near-native English writing with editorial and brand copy experience for international brands.
• Ability to align content strategy with visual design for web platforms.
• Experience with premium brands in architecture, design, or lifestyle sectors.
• Translate complex technical details into engaging, audience-focused copy.
• Strong eye for brand consistency, user experience, and tone-of-voice.
• Collaborative and comfortable working with cross-functional teams.

Responsibilities

• Develop and adapt high-quality website copy reflecting the new brand platform, ensuring tone-of-voice consistency and premium positioning.
• Work closely with the web team to balance visuals and copy, creating a seamless and engaging digital experience.
• Ensure content reflects the strategic brand narrative and elevates the digital user journey.
• Produce copy and content for new collections/campaigns across channels, including web, social media, brochures, and other marketing materials. Creating both storytelling and technical/factual product descriptions.
• Support the development of email marketing and automation flow content.

Skills

Editorial branding

Web copywriting

Brand alignment

Premium brands

Content strategy

Cross-functional collaboration

Job description

We are seeking a skilled freelance Copy & Content Writer to support the launch of a new brand platform and website for a leading design-led manufacturer in the flooring industry, headquartered in Jutland and serving customers worldwide. The role is central to shaping a premium, design-led digital presence, combining storytelling and technical precision. The ideal candidate will have a critical eye for content strategy and brand alignment, understanding how to communicate effectively via a website and balance compelling copy with strong visuals.

Role

• Develop and adapt high-quality website copy reflecting the new brand platform, ensuring tone-of-voice consistency and premium positioning.
• Work closely with the web team to achieve the right balance between visuals and copy, creating a seamless and engaging digital experience.
• Ensure content reflects the strategic brand narrative and elevates the digital user journey.
• Produce copy and content for new collections/campaigns across channels, including web, social media, brochures, and other marketing materials. Creating both storytelling and technical/factual product descriptions.
• Support the development of email marketing and automation flow content.

Profile

• Native or near-native English writing skills with proven editorial and brand copy experience for international brands
• Demonstrated ability to align content strategy with visual design for web platforms.
• Strong background in working with premium brands, preferably within architecture, design, or lifestyle sectors.
• Ability to translate complex technical details into engaging, audience-focused copy.
• Critical eye for brand consistency, user experience, and tone-of-voice.
• Flexible, collaborative, and comfortable working with cross-functional teams.

Availability & Logistics

• Scope(estimated): 100-110 hours/month Oct-Nov, 75-85 hours/month ongoing.
• Location: Preferably on-site in Herning, Jutland. Open for more remote setup with occasional on-site days