Casino Strategy Lead - Denmark Market Growth

VBET; Denmark; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

VBET is seeking an experienced Casino Manager to lead and grow our Danish casino product. You will own local strategy, optimize performance, and ensure the best player experience while complying with Danish regulations.

You will work with Product, Marketing, CRM, Tech and game providers to drive commercial success, manage the portfolio, monitor KPIs like RTP, GGR, and engagement, and mentor junior team members.

Qualifications

• Proven experience in Casino Management, Casino Product, or a similar role within iGaming.
• Strong understanding of casino products, game providers, player lifecycle, and promotional mechanics.
• Experience working with casino performance metrics such as RTP, GGR, and player engagement KPIs.
• Analytical mindset with the ability to make data-driven decisions.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong communication and leadership abilities.
• Fluent English and Danish (written and spoken).

Responsibilities

• Own and execute the casino strategy for the Denmark market, ensuring sustainable growth and strong product performance.
• Curate and optimize the casino game portfolio, managing relationships with game providers and securing top-performing and exclusive content.
• Monitor casino KPIs, including RTP, GGR, player engagement, and overall game performance, identifying opportunities for optimization.
• Ensure casino operations comply with Danish regulatory requirements and internal company standards.
• Collaborate with Marketing and CRM teams to develop localized campaigns, promotional mechanics, free spins, bonuses, and player retention initiatives.
• Analyze player behavior, market trends, and competitor activities to continuously improve the casino offering.
• Work closely with Product and Tech teams to enhance the casino lobby, mobile experience, UX, and support new feature development.
• Lead, mentor, and support junior Casino Coordinators and Analysts, fostering a high-performance and collaborative team environment.

Skills

Casino management

Data-driven decisions

Stakeholder management

Leadership

Cross-functional collaboration

English and Danish

Job description

VBET is seeking an experienced Casino Manager to lead and grow our Danish casino product. You will own local strategy, optimize performance, and ensure the best player experience while complying with Danish regulations.

You will work with Product, Marketing, CRM, Tech and game providers to drive commercial success, manage the portfolio, monitor KPIs like RTP, GGR, and engagement, and mentor junior team members.