Brand Manager (GLMK012)

Asmodee; Hvidovre Kommune; Hybrid; DKK 650,000 - 780,000; Full time

Benefits offered by this job

Gaming sessions

Team events

Flexible remote work 1-2 days

Joint lunches

Job summary

asmodee is a global leader in tabletop games, headquartered in France with over 2,200 people worldwide. This Brand Manager role focuses on BEZZERWIZZER and HINT, and future titles, overseeing brand vision across lifecycle, and coordinating with internal teams and external partners to drive growth.

You will drive brand strategies, manage product lifecycles, develop assets for B2B and B2C channels, and support events and launches with an emphasis on data-driven performance and cross-market

Qualifications

• 4-5+ years in brand management, marketing, or product management.
• Proven experience with marketing performance analytics and KPIs.
• Fluent in English; Danish is an advantage.
• Permanent work permit for Denmark.

Responsibilities

• Brand strategy & positioning: build and execute strategies for expansion and market adaptation.
• Product lifecycle management: lead brand plans for new releases and evergreen titles.
• Marketing & communications: create assets for B2B/B2C across markets and coordinate campaigns.
• Events: support brand activation at international and local events, remotely or in person.
• Performance & Reporting: track budgets, ROI, and monitor brand performance across markets.

Skills

Brand management experience

Project management

English fluency

Analytics

AI in creative workflows

Education

Bachelor's degree

Job description

asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. With a blend of in-house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.

As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.

Are you a creative and structured Brand Manager with affinity for social board games? Would you like to play a key role in driving the global marketing of our iconic brands BEZZERWIZZER and HINT and future titles? Then you might be our new colleague.

As a Brand Manager you are responsible for creating and managing the brand vision for a portfolio of board games. You operate across the entire product lifecycle from game development through to global launch initiatives and sustain plans for long-term growth. You will drive the implementation of brand initiatives for new and existing brands, ensuring alignment with our strategic goals and go-to-market plans for markets around the world. With a focus on operational excellence, the Brand Manager will oversee daily activities, track project progress, and coordinate with both internal and external partners.

The objective is to build strong collaborative relationships within the studio and across the wider asmodee to optimize sales and brand value.

What will your role involve

• Brand strategy & positioning: Building and executing brand strategies, understanding key drivers for brand expansion and market adaptation. Conduct market research and competitor analysis to position games effectively and target the right player audience.
• Product lifecycle management: Lead the creation of brand plans for new releases and manage the product catalogue to support the development of evergreen titles. This includes working closely with the Head of Marketing and the marketing team to align with studio strategy.
• Marketing & communications: Work with internal and external stakeholders to create compelling assets (e-commerce assets, social content, product-specific content and more), this include idea development, execution and implementation of B2B and B2C brand content to be used across markets.
• Events: Support brand activation and immersive experiences at international and local events either remotely or through in-person attendance.
• Performance & Reporting: Actively work with data to track budget commitments, return on investment and support co-funding initiatives. Also monitor brand performance across markets and respond accordingly.

What do you bring

We expect you to be thrilled with working with the marketing and sales of board games as well as being highly structured. It is essential that you possess strong and empathetic collaboration skills and have an innovative mindset and have a profile to match the following:

• 4-5+ years in brand management, marketing, or product management.
• A relevant academic degree (min. 2 years).
• Proven experience with marketing performance analytics and KPIs and a demonstrated curiosity for integrating AI-driven tools to optimize creative workflows and efficiency.
• Strong project management skills: highly structured and capable of prioritizing multiple deadlines with attention to detail and follow-trough on key objectives.
• A creative and innovative approach with the urge to share new ideas.
• Fluent in English. Danish is an advantage.
• Permanent work permit for Denmark

We offer

• A dynamic and varied role in a creative and informal work environment with passionate colleagues and a culture of regular team events, joint lunches, and, of course, plenty of gaming sessions.
• You’ll be part of our studio team of 16 members and a global network of 2,500+ professionals.
• A 37-hour position with flexible working hours at our office in Hvidovre with 1-2 days of remote work possible.
• Salary and terms of employment according to qualifications.
• The position will start as soon as possible.

We are one team with two distinct studio labels:

Dotted Games:Dedicated to our partnership with the LEGO® Group, co-developing innovative titles likeMonkey Palace and Brick Like This! https://dottedgames.com

We are proud members of the Asmodee Group, bringing scale and support as a global leader in tabletop gaming with an unparalleled range of games including beloved titles such as Ticket to Ride, CATAN and Exploding Kittens. https://corporate.asmodee.com

Our Commitment:

asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.