Brand Manager DENOR

Boehringer Ingelheim; København; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Health Insurance

Flexible working hours

Work from home within country

Personal development plan

LinkedIn Learning Premium access

Job summary

Boehringer Ingelheim in Copenhagen is seeking a Brand Manager (Human Pharma) within CRM to shape obesity and MASH care in Denmark and Norway. You will lead multi-channel campaigns, collaborate with cross-functional teams, and drive ICP-aligned marketing initiatives with data-driven insights.

The role requires strong marketing knowledge, financial acumen, and proficiency in data analytics tools. You will report to the Marketing Team Leader CRM and have a chance to influence strategic brand plans

Qualifications

• At least 5 years in consumer marketing and brand management.
• Pharmaceutical industry experience is a plus.
• Master's degree and/or Diploma in Pharmaceutics, Medicine or Business Administration.

Responsibilities

• Collaborate with regional and local teams to meet sales targets.
• Develop multi-channel marketing and consumer engagement activities.
• Execute brand strategy per ICP and Go-to-Market plans.
• Provide feedback on local marketing plans and customer insights.
• Plan and lead sales/training meetings to support GTM objectives.
• Monitor campaigns and optimize based on performance data.
• Engage with medical and field ops; visit customers to stay competitive.

Skills

Marketing leadership

Data analytics

Cross-functional teamwork

Go-to-Market

Influencer marketing

Financial acumen

Digital marketing

Communication skills

Education

Master's degree

Diploma in Pharmaceutics

MBA

Job description

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

At the Operating Unit Human Pharma DENOR, steered out of Copenhagen , we are dedicated to deliver health to humans in Denmark and Norway.

WHO ARE WE?

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

At the Operating Unit Human Pharma DENOR, steered out of Copenhagen , we are dedicated to deliver health to humans in Denmark and Norway.

THE OPPORTUNITY

Help shape the future of obesity and MASH care in Denmark and Norway!

As our new Brand Manager (Human Pharma) within CRM, you will be part of shaping the future of obesity and MASH care in Denmark and Norway through impactful marketing initiatives, consumer-focused campaigns, and engagement activities. You will play a crucial role in bringing campaigns to life, leading everything from concept development and influencer collaborations to execution, performance analytics, and optimization. Working closely with cross-functional teams, you will drive brand strategy execution, launch readiness, and data-driven decision-making, turning insights into meaningful business impact. This position requires strong marketing knowledge, financial understanding, and proficiency in data analytics tools and techniques.

This position is based in Copenhagen and reports directly to the Marketing Team Leader CRM.

This is a fantastic opportunity for an experienced professional who wants to be part of a truly innovative and revolutionary team! Join us if you want to make the difference in obesity and MASH care!

YOUR KEY RESPONSIBILITIES

• Collaborate closely with the regional center and the local cross-functional teams to achieve financial sales targets for promoted products.
• Develop and execute multi-channel marketing and consumer engagement activities across relevant channels, including field force, digital platforms, email, social media, and partnerships
• Execute the brand strategy according to the Integrated Customer Plan (ICP).
• Provide input and feedback to the local marketing plan, local activities, and customer insights.
• Plan, organize and lead sales cycle/training meetings to serve brand strategy objectives and Go-to-Market transformation.
• Monitor campaign performance and apply rapid learning and optimization to continuously improve customer engagement and business outcomes.
• Collaborate with external stakeholders: in close cooperation with medical and field operations, conduct regular field visits to stay customer focused and keep up to date regarding the competitive environment.

WHAT YOU SHOULD BRING TO THE TEAM

• At least 5 years of experience in consumer marketing and brand management, ideally from an FMCG company. Experience from the pharmaceutical industry is a strong advantage.
• Master’s degree and/or Diploma in Pharmaceutics, Medicine or Business Administration.
• Experience within obesity/MASH or related therapeutic areas is a plus.
• Experience with interpretation and communication of scientific data.
• Excellent command of the Danish or Norwegian & English languages.
• Digital savviness.
• Excellent communication & influencing skills.
• Strong team player with open and transparent way of communicating.
• Skillful at analyzing data and making data-driven decisions that can help drive business success.
• A gile and a born strategic thinker with a growth mind-set and a profound knowledge of multi- and omni-channel customer plans.
• Ability to build strong customer relationships and deliver customer-centric solutions.
• A structured thinker with a methodical approach to problem-solving and project execution.
• Financial, business & marketing acumen.

WHAT WILL YOU GET IN RETURN?

Next to the opportunity to develop and challenge yourself while learning from a fast-paced environment:

• Work in a wellbeing-oriented organization (Premium access to Headspace and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being).
• Pleasant and informal working atmosphere.
• Good balance between work and free time (flexible working hours) - flexibility to work from home within the respective country and the office.
• Option to temporarily work from abroad for a limited period (up to 30 working days) - if applicable.
• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer-ingelheim.com)
• A competitive salary range and Health Insurance (Dansk Sundhedssikring).

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com