Associate Manager, Insights & Analytics

Lego Group; København; Hybrid; DKK 750,000 - 1,000,000; Full time

Benefits offered by this job

Family Care Leave

Insurance coverages

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid workplace

Job summary

LEGO Group is seeking an Associate Manager of Insights & Analytics to lead corporate digital channel performance and content analysis. You’ll connect monitoring data through dashboards and translate complex information into actionable communications insights, using social listening, audience intelligence and AI signals to improve planning and reputational decisions.

You’ll collaborate with Corporate Content & Channels within Corporate Brand and Communications, contributing to a data-driven

Qualifications

• Delivered content, social or audience performance analysis that informed decisions.
• Applied social listening and audience intelligence to identify trends and insights.
• Built dashboards converting data from multiple sources into clear recommendations.
• Used analytics and monitoring platforms such as Sprinklr, Brandwatch, Hootsuite, Adobe Analytics or Semrush.
• Influenced decisions through evidence-based insights and recommendations.

Responsibilities

• Develop dashboards and reporting formats that consolidate fragmented data.
• Track digital channel and content performance against defined objectives.
• Turn reporting into actionable learning and recommendations for teams.
• Integrate social listening and external signals into planning and storytelling.
• Monitor AI-powered systems representation of the LEGO Group.

Skills

Content analytics

Social listening

Dashboard reporting

Analytics platforms

Evidence-based insights

AI-assisted tools

Digital discovery analysis

Tools

Sprinklr

Brandwatch

Hootsuite

Adobe Analytics

Semrush

Job description

## Associate Manager, Insights & AnalyticsApply: Billund: Copenhagen Hub - Løvstræde: Full time: Posted Today: End Date: September 29, 2026 (13 days left to apply): 0000038275**Job Description****Just imagine turning audience signals into smarter LEGO brand stories and clearer reputational decisions. Then make it real.** Are you the person who always asks “so what” and “why”? We’re looking for a curious, analytical individual who loves joining the dots to turn information into action to power the next chapter of corporate storytelling at the LEGO Group.**About the role**As our Content Insights and Analytics Associate Manager, you'll lead corporate digital channel performance and content analysis for the LEGO Group. You'll connect monitoring data through useful dashboards and translate complex information into actionable communications insight. Using social listening, audience intelligence and emerging artificial intelligence signals, you'll improve planning, content development and reputational decision-making in this permanent role.**Required Qualifications*** Delivered content, social or audience performance analysis that informed communications or channel decisions.* Applied social listening and audience intelligence to identify trends, opportunities and reputational insights.* Built reporting dashboards that turned complex data from multiple sources into clear recommendations.* Used analytics and monitoring platforms such as Sprinklr, Brandwatch, Hootsuite, Adobe Analytics, Semrush or similar tools.* Influenced content, channel or communications decisions through evidence-based insights and recommendations.**Preferred Qualifications*** Explored artificial intelligence-powered communications tools, prompts, copilots, workflows or agents.* Analysed search and digital discovery behaviours to understand how audiences find information.**What you'll build*** Develop dashboards and reporting formats that bring fragmented monitoring data together.* Track digital channel and content performance against clear objectives.* Turn reporting from a record of activity into a source of learning and action.* Bring social listening and external audience signals into communications planning.* Monitor how artificial intelligence-powered systems represent the LEGO Group.* Create a consistent rhythm of recommendations that improve content and reputational decisions.If you've worked in a role where you turned complex content, social or audience data into focused recommendations, you'll feel at home here. What matters most is your curiosity, analytical thinking and ability to communicate insight clearly.**Life on the team**You'll join the Corporate Content & Channels team within Corporate Brand and Communications. We're shifting from traditional broadcasting towards communications shaped by audiences and evidence. The team values thoughtful experimentation, sound judgement and continuous learning. Your collaboration, relationship-building and storytelling instinct will help colleagues connect planning, performance and audience intelligence.**What success looks like**You'll establish reporting that stakeholders can confidently use while finding the meaningful signals behind the numbers. Over the next 12 to 18 months, you'll strengthen measurement, expand audience intelligence and explore changing discovery behaviours. You'll work closely with content, social media and communications planning colleagues to support stories that build understanding, connection and trust.#LI-SK1 #LI-HybridApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.**What’s in it for you?**Here is what you can expect:**Family Care Leave** - We offer enhanced paid leave options for those important times.**Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.**Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.**Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.