Art Director / Maternity Cover

The Hub/Danske Bank; København; On-site; DKK 720,000 - 1,080,000; Full time

Benefits offered by this job

Competitive salary

Six weeks vacation

Flexible work

Copenhagen team

Sustainability focus

Job summary

Son of a Tailor in Copenhagen seeks an Art Director to helm the brand’s visual direction for campaigns, social channels, and ongoing creative work. This maternity-cover role requires hands-on execution and leadership across shoots, styling, and asset production.

You will collaborate with Product & Brand leads and the broader marketing team, directing photographers, videographers, stylists, and creatives while delivering timely campaigns and scalable templates.

Qualifications

• Minimum three years experience in art direction within fashion or visually driven brands.
• Strong portfolio of campaigns and hands-on design work.
• A distinct visual point of view aligned with brand identity.
• Understanding menswear styling, photography, typography, and contemporary visual culture.
• Experience directing campaigns and shoots; able to guide teams.
• Strong graphic design skills and ability to deliver assets for email, social, and paid channels.
• Familiar with email platforms; Klaviyo knowledge is an advantage.
• Clear communication and ability to give constructive feedback.
• Fluent written and spoken English.
• Appreciation for Son of a Tailor’s product and visual identity.

Responsibilities

• Develop creative direction for seasonal campaigns, launches, editorials and ongoing brand comms.
• Translate product priorities into compelling visual concepts.
• Research references and present a clear creative rationale.
• Create mood boards, treatments, storyboards, layouts, and guidelines.
• Define casting, location, styling, composition, lighting and colour.
• Brief and direct photographers, videographers, stylists and collaborators.
• Lead campaigns from concept through shoots and post-production.
• Design and schedule marketing emails with the CRM/marketing team.
• Create social posts and adapt assets for various platforms.
• Produce assets for paid advertising and ongoing marketing.
• Develop seasonal templates and visual guidelines for consistency.
• Balance long-term projects with day-to-day content delivery.
• Provide clear, constructive feedback throughout the process.
• Manage several projects and deadlines concurrently.

Skills

Art direction

Graphic design

Campaign direction

Brand storytelling

Email marketing

Team collaboration

English communication

Tools

Figma

Adobe Creative Suite

Klaviyo

Job description

Purpose of the role

We are looking for an Art Director to join Son of a Tailor on a maternity cover (ideally from Nov 1st) and take responsibility for the visual expression of the brand across campaigns, social channels, and ongoing creative work.

Founded in Copenhagen in 2014, Son of a Tailor is one of the most pioneering menswear brands in operation today. We are a proud member of the B-Corp community and with over one million products sold, we’ve redefined everyday essentials through custom-fit precision and a transformative made-to-order production model.

Son of a Tailor is built around a simple idea: clothing should be made for the individual, not for inventory. We make custom-fit menswear on demand at our own production facility in Portugal, combining technology, craftsmanship, and a considered approach to product. Over recent seasons, we have established a distinct visual direction for the brand, which this role will be responsible for carrying forward and translating into new work. Precise but human. Aspirational but accessible. Contemporary without being led by short-lived trends.

This is a hands-on role combining creative direction with day-to-day execution. You will develop the ideas and visual direction behind campaigns and launches, but also design and deliver the recurring work that brings the brand to life across email, social media, and paid channels.

Working closely with the Product & Brand Lead and the wider marketing and creative team, you will carry projects from the first idea through to finished work. This includes directing photographers, videographers, stylists, and other collaborators, as well as designing social posts, creating and scheduling emails, adapting campaign assets, and making sure work is delivered on time.

Key responsibilities

• Develop creative direction for seasonal campaigns, product launches, editorials, and ongoing brand communication.

• Translate product and commercial priorities into relevant visual concepts.

• Research references and present a considered creative direction with a clear rationale.

• Create mood boards, treatments, storyboards, layouts, and guidelines for execution.

• Define casting, location, set styling, composition, lighting, colour, and image treatment.

• Brief and direct photographers, videographers, stylists, and external collaborators.

• Guide campaigns from initial concept through shoots, leading final asset selection and overseeing post-production to ensure the finished work reflects the intended creative direction.

• Design, build, and schedule marketing emails in collaboration with the CRM and marketing team.

• Design social posts and adapt creative assets for different platforms and formats.

• Create assets for paid advertising and other ongoing marketing communication.

• Develop seasonal templates and visual guidelines that maintain consistency across recurring formats.

• Balance longer-term creative projects with the continuous delivery of day-to-day content.

• Give clear and constructive feedback throughout the creative process.

• Manage several creative projects and deadlines simultaneously.

We’d love to hear from you if you have:

• Minimum three years experience in art direction within fashion, design, lifestyle, or another visually driven consumer brand.

• A strong portfolio of campaigns, content, and hands-on design work.

• A distinct visual point of view and an understanding of what makes creative work right for a particular brand.

• A considered understanding of menswear, styling, photography, typography, and contemporary visual culture.

• Experience developing and directing campaigns and shoots.

• Strong graphic design skills and confidence creating finished assets for email, social media, and paid channels.

• Experience working with email marketing platforms. Familiarity with Klaviyo is an advantage.

• Confidence working with photographers, videographers, stylists, and other creative collaborators.

• The ability to create clear guidelines and maintain consistency across different formats.

• Strong communication skills and the ability to give direct, constructive feedback.

• Strong working knowledge of Figma and Adobe Creative Suite.

• Good organisational skills and the ability to move comfortably between creative direction and daily execution.

• Fluent written and spoken English.

• An appreciation of Son of a Tailor’s product, business model, and visual identity.

What we offer

• A rare opportunity to shape the visual identity of a brand redefining menswear.

• A creative, collaborative team environment in the heart of Copenhagen.

• Competitive salary and benefits.

• Six weeks of paid vacation.

• A flexible working environment (we typically have Wednesdays as “work from anywhere” days).

• The chance to work with a company committed to reimagining fashion through sustainability and innovation.