Art Director / Maternity Cover

Son of a Tailor; København; On-site; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Six weeks paid vacation

Flexible working environment

Sustainability focus

Job summary

Son of a Tailor in Copenhagen is seeking an Art Director on a maternity cover starting Nov 1st, to own the brand's visual expression across campaigns, social channels, and ongoing creative work.

You will lead creative direction, direct photographers and stylists, and translate product priorities into compelling visuals for email, social, and paid channels, collaborating with the Marketing and Brand leads.

Qualifications

• Minimum three years experience in art direction within fashion, design, or a visually driven consumer brand.
• Strong portfolio of campaigns, content, and hands-on design work.
• Distinct visual point of view and understanding of menswear styling and photography.
• Experience directing campaigns and shoots; strong email and social assets.

Responsibilities

• Develop creative direction for campaigns, product launches, and brand communications.
• Direct photographers, videographers, stylists, and collaborators.
• Design social posts and emails; adapt assets for multiple platforms.
• Lead asset selection and oversee post-production to reflect the creative direction.

Skills

Art direction

Brand campaigns

Creative direction

Email design

Team collaboration

English proficiency

Tools

Adobe Creative Suite

Figma

Adobe After Effects

Job description

We are looking for an Art Director to join Son of a Tailor on a maternity cover (ideally starting Nov 1st) and take responsibility for the visual expression of the brand across campaigns, social channels, and ongoing creative work.

Founded in Copenhagen in 2014, Son of a Tailor is one of the most pioneering menswear brands in operation today. We are a proud member of the B-Corp community and with over one million products sold, we’ve redefined everyday essentials through custom-fit precision and a transformative made-to-order production model.

Son of a Tailor is built around a simple idea: clothing should be made for the individual, not for inventory. We make custom-fit menswear on demand at our own production facility in Portugal, combining technology, craftsmanship, and a considered approach to product. Over recent seasons, we have established a distinct visual direction for the brand, which this role will be responsible for carrying forward and translating into new work. Precise but human. Aspirational but accessible. Contemporary without being led by short-lived trends.

This is a hands-on role combining creative direction with day-to-day execution. You will develop the ideas and visual direction behind campaigns and launches, but also design and deliver the recurring work that brings the brand to life across email, social media, and paid channels.

Working closely with the Product & Brand Lead and the wider marketing and creative team, you will carry projects from the first idea through to finished work. This includes directing photographers, videographers, stylists, and other collaborators, as well as designing social posts, creating and scheduling emails, adapting campaign assets, and making sure work is delivered on time.

Key responsibilities

• Develop creative direction for seasonal campaigns, product launches, editorials, and ongoing brand communication.
• Translate product and commercial priorities into relevant visual concepts.
• Research references and present a considered creative direction with a clear rationale.
• Create mood boards, treatments, storyboards, layouts, and guidelines for execution.
• Define casting, location, set styling, composition, lighting, colour, and image treatment.
• Brief and direct photographers, videographers, stylists, and external collaborators.
• Guide campaigns from initial concept through shoots, leading final asset selection and overseeing post-production to ensure the finished work reflects the intended creative direction.
• Design, build, and schedule marketing emails in collaboration with the CRM and marketing team.
• Design social posts and adapt creative assets for different platforms and formats.
• Create assets for paid advertising and other ongoing marketing communication.
• Develop seasonal templates and visual guidelines that maintain consistency across recurring formats.
• Balance longer-term creative projects with the continuous delivery of day-to-day content.
• Give clear and constructive feedback throughout the creative process.
• Manage several creative projects and deadlines simultaneously.

We’d love to hear from you if you have:

• Minimum three years experience in art direction within fashion, design, lifestyle, or another visually driven consumer brand.
• A strong portfolio of campaigns, content, and hands-on design work.
• A distinct visual point of view and an understanding of what makes creative work right for a particular brand.
• A considered understanding of menswear, styling, photography, typography, and contemporary visual culture.
• Experience developing and directing campaigns and shoots.
• Strong graphic design skills and confidence creating finished assets for email, social media, and paid channels.
• Experience working with email marketing platforms. Familiarity with Klaviyo is an advantage.
• Confidence working with photographers, videographers, stylists, and other creative collaborators.
• The ability to create clear guidelines and maintain consistency across different formats.
• Strong communication skills and the ability to give direct, constructive feedback.
• Strong working knowledge of Figma and Adobe Creative Suite.
• Good organisational skills and the ability to move comfortably between creative direction and daily execution.
• Fluent written and spoken English.
• An appreciation of Son of a Tailor’s product, business model, and visual identity.

What we offer

• A rare opportunity to shape the visual identity of a brand redefining menswear.
• A creative, collaborative team environment in the heart of Copenhagen.
• Competitive salary and benefits.
• Six weeks of paid vacation.
• A flexible working environment (we typically have Wednesdays as “work from anywhere” days).
• The chance to work with a company committed to reimagining fashion through sustainability and innovation.

We are interested in your visual point of view, your understanding of the brand, and your ability to turn creative direction into strong, finished work.

Working at Son of a Tailor

Founded in Copenhagen in 2014, Son of a Tailor was born out of a dedication to reimagine everyday essentials through custom-fit precision, uncompromising quality, and a transformative made-to-order production model.

Every piece is made uniquely for each customer, with the promise of a personal and lasting fit. Rooted in European craftsmanship, all our garments are produced in Portugal, using the finest materials embodying durability and timeless appeal.

At Son of a Tailor, we believe in creating a better fashion industry using a proprietary and groundbreaking made-to-order model. This approach not only reduces waste but also ensures that each garment is crafted specifically for the person who will wear it, minimizing excess inventory and promoting thoughtful, intentional consumption.

Our commitment to longevity over fleeting trends extends beyond product design - it’s a philosophy that shapes how we do business and our impact on the world.

Through our own production house in Portugal, SON Supply, and in close collaboration with our production partners, we ensure each item meets the highest standards and embodies the values of care and quality that our company is built on.

Our collection comprises high-quality essentials that blend comfort and sophistication, designed to be worn every day, season after season.

From custom-fit T-Shirts to premium knitwear, each piece is conceptualized with personal fit in mind, creating a wardrobe that’s made for you and made to stay with you.

Son of a Tailor products are available globally online, shipping to customers across the world, in an ongoing mission to elevate the standard of custom-fit essentials and clothing production worldwide.