Website Growth & CRO Manager

The Global Talent Co.; Deutschland; On-site; EUR 70,000 - 100,000; Full time

Job summary

The Global Talent Co. is seeking a Website Growth & CRO Manager in Berlin, Germany. This full-time role focuses on optimizing website texts in German, driving conversions, and shaping the digital customer experience.

You will own websites, run CRO experiments, and work closely with design, marketing, and tech teams. Candidates with 3–5 years of relevant experience and strong analytical skills are encouraged to apply.

Qualifications

• Must be fluent in German (C1/C2) and able to write and optimize website texts in German.
• 3–5 years of relevant experience; exceptional candidates with 1–2 years also welcome.
• Experience or potential in Digital Product Management, Growth, CRO, Growth Design, or E-commerce.
• Strong understanding of UX/UI principles and ability to create intuitive digital experiences.
• Clear, persuasive website copy including headlines, USPs, and CTAs.

Responsibilities

• Own websites, landing pages, and conversion funnels; identify opportunities to improve performance.
• Design and run A/B tests to optimize conversion rates and measurable outcomes.
• Collaborate with designers and AI tools to create engaging web experiences.
• Develop German copy: headlines, USPs, CTAs, and messaging that communicates value.
• Translate data and customer insights into actionable improvements; conduct customer surveys and user research.
• Contribute to building a product configurator and shape the digital product experience.
• Collaborate with Performance Marketing, Content, Design, and Tech teams to implement improvements.
• Leverage AI to accelerate workflows and improve execution quality and speed.

Skills

German language proficiency

Analytical thinking

Digital Product Management

Growth/CRO

UX/UI understanding

Copywriting & messaging

AI tooling proficiency

Entrepreneurial mindset

Problem solving

Tools

AI tools

Job description

WEBSITE GROWTH & CRO MANAGER

Berlin, Germany · Full-time

Important: Business-fluent German (C1 or C2) is a must for this role, as optimizing website texts is a key part of the work. Applications with a lower level of German will not be considered.

Key Responsibilities

• Website Product Ownership: Take ownership of existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey.
• Conversion Rate Optimization (CRO): Design and implement A/B tests across entire pages and individual sections to improve conversion rates and generate measurable results.
• UX/UI & Web Experience: Create intuitive, visually compelling, and high-converting web experiences in collaboration with designers and AI tools.
• Copywriting & Messaging: Develop persuasive headlines, unique selling propositions (USPs), calls to action (CTAs), and website copy in German that clearly communicate the value proposition and encourage users to take action.
• Growth Experiments & User Research: Translate data and customer insights into actionable improvements. Independently conduct customer surveys and user research to identify friction points and growth opportunities.
• Product Development: Contribute to building a new product configurator and help shape the digital experience around the products.
• Cross-functional Collaboration: Drive implementation and improvements in close collaboration with Performance Marketing, Content, Design, and Tech teams.
• AI-powered Execution: Use AI tools proactively to accelerate workflows, explore solutions, and improve the quality and speed of execution.

Requirements

• MUST: German at C1 or C2 level. You will write and optimize website texts in German as a key part of your work. Profiles with a lower level of German will not be considered.
• Strong analytical thinking and commercial understanding, with the ability to turn data into clear priorities and measurable improvements.
• Experience or demonstrated potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-commerce.
• Excellent understanding of UX/UI principles and a strong aesthetic sense for creating intuitive, engaging digital experiences.
• A talent for clear, persuasive website copy and commercial messaging, including headlines, USPs, and CTAs.
• An entrepreneurial mindset, with a strong sense of ownership and the ability to prioritize, take initiative, and drive ideas through to execution.
• Comfortable using AI tools as part of your everyday workflow to improve productivity and problem-solving.
• Strong problem-solving skills, curiosity, and a willingness to experiment, learn, and continuously improve.

Experience level: We welcome candidates with approximately 3–5 years of relevant experience, but exceptional early-career candidates with 1–2 years of experience and a strong analytical mindset, high initiative, and outstanding potential are also encouraged to apply.

Why Join Us?

• An international and entrepreneurial environment: Work with colleagues across Berlin, Wrocław, and Helsingborg.
• Real ownership and responsibility: Have a direct impact on the digital customer experience, conversion rates, and business growth.
• A culture of trust and development: Take initiative, shape ideas, and grow alongside a collaborative, ambitious team.
• Ambitious growth with strong foundations: Join an established, founder-led business focused on long-term growth, quality, and building a scalable operation.
• A distinctive product and industry: Help shape the future of signage by combining physical products, technology, and digital customer experiences.

Location & Work Setup

• Location: Berlin, Germany
• Employment type: Full-time
• Contract type: Permanent employment