Wearables Marketing Expert

Jobgether; Deutschland; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Bonus potential

Direct collaboration with CEO

Career growth opportunities

Job summary

Jobgether in Germany is seeking a Wearables Marketing Expert to own the go-to-market strategy for an AI-powered wellness product expanding into wearables. You will shape positioning, messaging, pricing, and launch plans while driving customer acquisition and partnerships.

You will turn wearable health data into compelling value propositions, manage campaigns across Meta, TikTok, YouTube, and Amazon, and collaborate with executive leadership, product teams, and marketing specialists to fuel

Qualifications

• 2+ years in consumer technology marketing or growth marketing.
• 1+ year professional wearables or health-tech marketing.
• Proven end-to-end launch experience for consumer hardware or wearables.

Responsibilities

• Develop and execute the go-to-market strategy for wearables, including audience, positioning, messaging, pricing, and launch plans.
• Translate wearable health metrics into clear customer benefits and marketing messages.
• Plan and optimise acquisition campaigns across Meta, TikTok, Google, and YouTube; manage partnerships and campaigns.
• Lead end-to-end product launch activities including pre-orders, D2C, marketplaces, and bundles.
• Analyse CAC, retention, conversion, and revenue; report insights to leadership.

Skills

Consumer tech marketing

Growth marketing

Product marketing

Performance marketing

Tools

Meta Ads

TikTok Ads

Google Ads

YouTube Ads

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Wearables Marketing Expert based in Germany.

Are you passionate about wearable technology, digital health, and the future of personalised wellness? This is an exciting opportunity to lead the go-to-market strategy for an innovative AI-powered wellness product expanding into the wearables ecosystem. You will take ownership of the entire marketing journey, from market positioning and product launches to customer acquisition, strategic partnerships, and growth optimisation. Combining strategic thinking with hands-on execution, you will transform wearable health data into compelling customer value propositions and engaging marketing campaigns. Working directly with executive leadership, product teams, and marketing specialists, you will help shape a new business direction and establish a strong market presence. This role is ideal for a data-driven marketing professional who understands consumer technology, connected devices, and subscription-based business models.

Accountabilities

• Develop and execute the go-to-market strategy for the wearables initiative, defining target audiences, product positioning, messaging, pricing recommendations, and launch plans.
• Translate wearable health metrics, including sleep, heart rate variability (HRV), recovery, and physical activity, into clear customer benefits and compelling marketing messages.
• Plan, launch, and optimise customer acquisition campaigns targeting wearable owners through paid social channels such as Meta and TikTok, YouTube, influencer partnerships, podcasts, and relevant online communities.
• Build and manage strategic partnerships and co-marketing initiatives with wearable manufacturers, technology brands, and digital platforms, including integration listings, joint campaigns, product bundles, and affiliate agreements.
• Lead the end-to-end marketing launch of wearable products, covering pre-orders, waitlists, direct-to-consumer (D2C) channels, marketplaces such as Shopify and Amazon, and device-plus-subscription bundles.
• Optimise the customer journey from device acquisition to subscription activation, working closely with product teams to improve onboarding, device connection rates, and retention.
• Conduct ongoing market research and competitor analysis to identify emerging trends, customer needs, market opportunities, and developments across the wearables ecosystem.
• Define, monitor, and analyse key performance indicators, including customer acquisition cost (CAC), device connection rates, subscription conversion, customer retention, partner-driven installations, and revenue.
• Provide regular performance updates to executive leadership, translating data into actionable insights and continuously adjusting marketing strategies to maximise growth.

Requirements

• At least 2 years of experience in consumer technology marketing, growth marketing, or product marketing.
• At least 1 year of professional experience working with wearable devices, connected technologies, or health-tech applications.
• Proven experience managing the end-to-end launch of a consumer hardware or wearable product, including strategic planning, pre-orders, marketing assets, distribution channels, and performance evaluation.
• Strong understanding of the wearables ecosystem and health-related metrics, such as sleep patterns, heart rate variability (HRV), recovery, physical activity, and glucose monitoring.
• Hands-on expertise in performance marketing across platforms such as Meta, TikTok, Google, and YouTube, with a solid understanding of CAC, lifetime value (LTV), return on advertising spend (ROAS), and subscription conversion funnels.
• Previous experience developing strategic partnerships or managing business development initiatives with technology brands, manufacturers, or digital platforms.
• Strong analytical skills and a data-driven mindset, with the ability to make informed decisions based on performance metrics and measurable results.
• Excellent written and verbal communication skills, with professional fluency in English (C1 level or above).
• Ability to work independently, manage multiple priorities, take ownership of projects, and deliver results in a fast-paced environment.
• Experience working for a wearable technology or health-tracking company, or with applications integrated into wearable devices, is a strong advantage.
• Familiarity with hardware-plus-subscription business models, including bundled devices and membership offerings, is desirable.
• Experience with D2C marketing, Amazon marketplaces, A/B testing, landing page optimisation, and customer acquisition strategies is an additional advantage.
• An established network within the biohacking, longevity, or quantified-self communities, including creators, podcast hosts, and industry experts, would be beneficial.
• Knowledge of habit-formation psychology and its application to customer engagement and retention is considered a plus.

Benefits

• Competitive compensation package, with additional performance-based bonuses.
• Fully remote working arrangement, offering flexibility and autonomy.
• Flexible working schedule, allowing you to organise your workweek independently, with timely reporting expected.
• 20 days of paid annual leave per year following successful completion of the probationary period.
• 5 days of paid sick leave.
• Direct collaboration with the CEO and significant ownership of strategic initiatives and business outcomes.
• Opportunity to shape and develop a new direction within a global health and self-improvement platform from its early stages.
• Collaborative and dynamic working environment within a fast-growing HealthTech business.
• Professional development and career growth opportunities as the organisation continues to scale.
• Exposure to innovative AI-powered wellness solutions and the rapidly evolving global wearables market.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.