VP Marketing (all genders)

Lawpilots; Berlin; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading e-learning company in Berlin is seeking a VP Marketing to drive the marketing function for the DACH region. The candidate will define and execute the go-to-market strategy, own demand generation programs, and lead a team while focusing on brand visibility and reputation. The ideal candidate has strong B2B experience and fluency in both German and English. This role offers a hybrid work model, flexible hours, and 28 vacation days plus additional benefits.

Leistungen

28 vacation days plus additional days

Subsidised sports, lunch, or public transport

Flexible working hours

Meeting-free Focus Friday

Qualifikationen

• Several years of experience in B2B demand generation, ABM, and enterprise marketing.
• Strong expertise in brand positioning and storytelling.
• Solid experience with marketing automation and CRM tools.

Aufgaben

• Define and execute the marketing strategy for the DACH region.
• Develop industry-specific narratives and campaigns.
• Lead a team of 6 FTEs while hands-on in campaigns.

Kenntnisse

B2B demand generation

Account-Based Marketing (ABM)

Brand positioning

Data-driven decision making

Fluent in German

Fluent in English

Tools

HubSpot

Salesforce

Jobbeschreibung

Your Next Destination – lawpilots

As VP Marketing, you will lead lawpilots’ marketing function into its next phase of growth. You will own the enterprise marketing strategy for the DACH region, build vertical go‑to‑market approaches, and position lawpilots as the trusted partner for regulatory learning. You’ll report directly to the Chief Revenue Officer, be part of the leadership circle, and collaborate closely with Sales, Product, and Customer Success to drive growth, visibility, and impact.

Ready for Take-off – Your Mission

• Define and execute the enterprise and vertical‑focused go‑to‑market strategy for the DACH region, targeting companies with 250+ employees.
• Build industry‑specific narratives and campaigns to position lawpilots as the vendor of choice for digital compliance training.
• Own demand generation and account‑based marketing programs, including paid digital, SEO/SEM, events, and partner marketing.
• Lead, coach, and develop a team of 6 FTEs while remaining hands‑on in campaign design, content creation, and digital execution.
• Strengthen brand visibility and reputation through storytelling, thought leadership, and PR/analyst relations.
• Partner closely with Sales to drive enterprise pipeline growth and “wall‑to‑wall” adoption across key accounts.
• Manage marketing analytics and reporting to ensure data‑driven optimization and accurate pipeline attribution.
• Plan future team structure, budget, and organizational design as ARR grows.

What you bring on board - Your profile

You are a hands‑on marketing leader with a proven track record in B2B SaaS or tech scale‑ups. You combine strategic thinking with executional excellence and bring a strong enterprise mindset. You have:

• Several years of experience in B2B demand generation, ABM, and enterprise marketing.
• Strong expertise in brand positioning, storytelling, and data‑driven decision making.
• Solid experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Fluency in German and English (both required).
• A collaborative leadership style with a growth‑oriented, results‑driven mindset.
• Experience in e‑learning, HR‑tech, regtech, or compliance is a plus.

Start your journey with us

• We warmly welcome you anytime to our office at Potsdamer Platz, but you can also choose a hybrid or fully remote work model.
• You can organise your working hours flexibly and, if you wish and upon agreement, make use of a workation within Europe.
• We offer 28 vacation days plus one additional day per year, up to a maximum of 30 days. On Christmas Eve and New Year’s Eve, our office remains closed.
• We support your social engagement and grant you two additional days off per year for this purpose.
• We subsidise sports, lunch, or public transport up to €50/month.
• Internally, we place great value on our meeting‑free Focus Friday.

We are an international team that lives diversity and inclusion. Our values – Inspiring, Excellence, Ownership, Learning, and Trust – shape our collaboration every day. Your journey starts with our onboarding weeks, where you not only get to know our tools and processes but, above all, the people who will accompany you along the way. And every three months, we celebrate a special highlight: our All‑hands, where the whole team gathers at the office to learn from one another, celebrate achievements, and recharge with new energy.

lawpilots GmbH is committed to creating a workplace of diversity and inclusion. Regardless of gender, ethnic or social background, religion, age, sexual orientation, gender identity, caregiving responsibilities, or physical abilities, we explicitly encourage all qualified candidates to apply. We firmly believe that the diversity of our employees is our strength. By exchanging different perspectives and ideas, we foster an inspiring atmosphere that drives innovation and success. At lawpilots, we continuously work on creating an environment defined by respect, fairness, and equal opportunities.

We warmly invite you to become part of our dedicated team and join us in revolutionising the e‑learning industry!

Our office at Potsdamer Platz is very well connected and fully accessible.