UGC creative director

Picsart; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Picsart — платформа для AI‑производства и дистрибуции контента, где сотни миллионов пользователей создают и монетизируют материалы. Вы будете формировать концепции, хуки и сценарии, готовить брифы и напрямую работать с контент‑креаторами и монтажёрами.

Требуется портфолио соцсетей, опыт руководства креативными кампаниями и владение английским; контракт — полный рабочий день на 12 месяцев, база в Берлине. Вы будете тестировать форматы, разворачивать успешные подходы в сеть и говорить продукту,

Qualifications

• У вас есть портфолио социальных аккаунтов; приведите примеры роста и результаты.
• Опыт руководства креативными проектами и контент-кампаниями.
• Свободное владение английским языком в деловой переписке.

Responsibilities

• Определять концепции, хуки и сценарии для контента сети.
• Разрабатывать брифы и передавать четкие указания редакторам и монтажёрам.
• Тестировать форматы, версии и аудитории, чтобы выбрать эффективные идеи.
• Делиться результатами и подсказывать продукту новые пресеты и шаблоны.

Skills

Portfolio

Creative direction

English communication

AI creation tools

Content creation

Tools

AI creation tools

Job description

Описание:

Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content. Join a team where your work impacts millions of creators daily and your ideas drive real change. Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts and briefs.

Задачи:

Decide what creators make. The concepts, hooks and scripts they film each week. Agencies bring local ideas; you pick what the whole network runs. Write briefs creators can follow. Not documents they skim, clear direction, plus rough cuts and examples you make in Picsart's own tools, so nobody has to guess what you meant. Test the creative. Hook against hook, format against format, market against market. The results decide what runs next, not anyone's taste. Get content finished. Work directly with creators and editors to turn concepts into posts, and give feedback specific enough to act on. Find out what converts. Look at what thousands of videos actually did, and point the network at the audiences and use cases that bring in paying users. Spread what wins. When a hook works in one market, get it into every other market and language fast, and into templates users can remix themselves. Own launch content. Every new model and feature goes out through the creator network within days. You decide what day one looks like. Tell product what to build. You see what people want from AI tools before product does. Turn that into concrete asks: which presets, templates and models to build or promote next. Keep it fresh and safe. Stop the whole network from copying last month's winner. And when a platform changes its rules or a theme crosses a trust-and-safety line, the network hears it from you first.

Требования:

A portfolio, not a résumé: social accounts you've grown. Your own or a client's. Send the links and tell us what the numbers did while you ran them. Creator networks you've directed. How many creators, what you taught them, what came out of it. Content you made yourself. Rough cuts, scripts, hooks, examples, not just feedback on other people's work. Comment-to-DM and link funnels. You've set them up, watched them break, and fixed them. Short-form content that worked in more than one market or language. You know which hooks travelled and which ones didn't. Real use of AI creation tools. You've made things with them, not just read about them. Creative testing. You've run hook against hook, format against format, and let the results decide. Clear writing. A brief a creator can follow, and a short update an executive can read. Great communication skills in English. If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person! Будет плюсом: Any other languages are a plus

Условия:

Please note that this is a Full-Time Contractor (12-month contract) role.