Teamlead Brand Marketing Campaigns & Cooperations (m / f / d) / / part-remote possible

E. Breuninger; Stuttgart; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Ein führendes Unternehmen im Mode- und Lifestyle-Sektor sucht einen Teamlead für Brand Marketing Campaigns & Cooperations. In dieser Rolle gestalten Sie die internationale Markenpräsenz durch die Planung und Ausführung von 360° Kampagnen sowie strategischen Kooperationen. Ideale Kandidaten haben mehr als 8 Jahre Erfahrung im Marketing und hervorragende Kommunikationsfähigkeiten in Deutsch und Englisch. Das Unternehmen bietet zahlreiche Zusatzleistungen, darunter Mitarbeitervergünstigungen und Weiterbildungsmöglichkeiten.

Leistungen

30% Mitarbeiterrabatt

Freiwillige Urlaubs- und Weihnachtsboni

Sport-Life-Balance Zuschuss

Workation-Angebote

Mobilitätsangebote wie Leasing von Fahrrädern

Qualifikationen

• Mindestens 8 Jahre Erfahrung in (Marken-)Marketing, idealerweise im Lifestyle- oder Modeumfeld.
• Nachweisliche Führungserfahrung in der Mitarbeiterführung.
• Ein tiefes Verständnis für 360°-Kanalkoordination.

Aufgaben

• Führen und Mentorieren eines Teams zur Entwicklung von 360°-Kampagnen.
• Lieferung von wirkungsvollen Marken-Kampagnen über alle Berührungspunkte.
• Evaluierung von Marketingaktivitäten auf KPI-Ebene.

Kenntnisse

Führungskompetenz

Strategische Denkweise

Kommunikationsfähigkeiten

Projektmanagement

Fließend Deutsch

Fließend Englisch

Ausbildung

Bachelor- oder Masterabschluss in Marketing oder verwandtem Bereich

Tools

KI-Anwendungen

Jobbeschreibung

Fashion und Lifestyle, 6.500 Mitarbeiter : innen, 13 Department Stores, Online-Shops in Deutschland, Polen, Österreich, Belgien, Luxemburg, Spanien, Italien, Tschechien, den Niederlanden und der Schweiz, über 2.000 Marken, 25 Restaurants & Confiserien, 15 erstklassige Services, drei Friseur-Salons und stets ein besonderes Einkaufserlebnis – das ist Breuninger. Ein Traditionsunternehmen, das internationale Wege geht, seine Ziele klar definiert und innovative Möglichkeiten schafft.

Deine Aufgaben

As Teamlead Brand Marketing Campaigns & Cooperations (m / f / d), you will shape Breuninger’s international brand presence by leading the planning, development and execution of our 360° brand campaigns and strategic collaborations .

Working closely with internal stakeholders (Creative, Media, Buying, CRM, Analytics) as well as external brand partners and agencies, you will ensure that Breuninger is positioned as a leading international omnichannel luxury fashion retailer.

The ideal candidate (m / f / d) is a highly trained marketing professional, experienced inbrand and campaign management and communication planning with a passion for lifestyle and fashion. You must have strong strategic and execution skills, ensuring that the cross-functional team continuously strives for excellence and delivers ambitious and impactful campaigns. You are an extraordinary communicator and a stakeholder management champion.

• Lead your team in developing and executing 360° campaigns that elevate Breuninger’s brand internationally and strengthen our positioning as the No. 1 omnichannel player in the DACH region and beyond. Manage and mentor two local Brand Marketing managers (Austria / Switzerland and Poland / CEE) as part of your broader team, ensuring seamless integration of market needs into our overarching communication strategy
• Deliver impactful 360° brand campaigns and collaborations across all touchpoints (digital & offline), ensuring coherent, and premium brand experience
• Evaluate marketing activities and collaborations on aKPI level, optimizing for the maximum return on brand and investment
• Build and nurture strong relationships with cross-functional stakeholders and partner brands
• Foster a culture of excellence and efficiency in your team, driving continuous process improvements and automation
• Guide international markets by establishing structures and processes that strengthen brand awareness in focus regions
• Manage and developpartnerships tailored to relevant market and consumer segments
• Integrate AI applications into planning and campaign development processes

Dein Profil

• Bachelor’s or Master's degree in Marketing, Business or related field
• 8+ years’ experience in (brand) marketing ideally in consumer-facing lifestyle or fashion environments
• Proven leadership experience and track record in people management
• Deep understanding of 360° channel orchestration including all digital and offline touchpoints
• Strong expertise in leveraging AI applications in campaign planning
• Excellent communication and presentation skills in both German and English
• Strong project management capabilities, paired with a solution-oriented, proactive mindset
• High emotional intelligence, able to navigate complex processes and diverse stakeholders with ease
• Hands-on, ambitious and passionate about luxury, lifestyle and fashion
• Affinity for complex proccesses and continous improvements across all involved parties, striving for best results
• Fluency in German and English

At Breuninger, it's about more than just a job. We live by appreciation and responsibility – and that's exactly what our benefits reflect. They are a sign of how we accompany and support you. And best of all, this is only part of what you can expect from us.

Wir bieten

• Appreciation you can feel Voluntary holiday and Christmas bonuses as well as pension contributions.
• Your style, your advantage 30% employee discount, also for your partner, including restaurants and hairdressers.
• Your loyalty counts From your fifth year onwards, you will receive additional holiday days.
• Sport-Life-Balance Subsidy for your Urban Sports membership.
• Grow with us From training courses to leadership programmes.
• Workation available Up to 30 calendar days per year in selected European countries.
• Holidays à la carte You can secure additional holiday days through salary conversion, supplemented by a sabbatical option.
• Mobile in everyday life With Company Bike, you can easily lease your dream bike or e-bike.