Team Leader Marketing Content Factory (all genders)

Edenred Mexico; Frankfurt; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working hours

Ticket Plus City Card €50 monthly

Mobile working

Job summary

UTA Edenred is seeking a Team Leader Marketing Content Factory to steer the Edenred Mobility rebranding across EMEA from Frankfurt. You will lead a content and communications workstream, shape messaging, and coordinate asset transitions with Paris teams in a fast-paced, multi-country environment.

You will build and govern organic social channels (LinkedIn, YouTube, Instagram, TikTok), drive editorial calendars, and develop commercial content with the Sales Excellence team to support revenue and

Qualifications

• Several years of leadership experience in marketing content, brand or communications, ideally in a B2B environment.
• Hands-on experience with rebranding or brand architecture projects within a complex corporate environment involving multiple entities, countries and stakeholders.
• Proven experience in building and growing organic social media channels with measurable performance.
• Strong editorial judgement and copywriting skills, with PR and sales enablement experience.

Responsibilities

• Lead the content and communication workstream of the Edenred Mobility rebranding across EMEA, including naming architecture, messaging, asset transition and market rollout in close collaboration with Group teams in Paris.
• Build and govern Edenred Mobility’s organic social media presence across EMEA, defining strategies, editorial calendars and channel playbooks across LinkedIn, YouTube, Instagram and TikTok.
• Develop commercial content in collaboration with our Sales Excellence team that supports revenue, including customer success stories, testimonials, case studies, whitepapers, lead magnets and sales enablement materials.
• Establish scalable content approaches and clear processes for content requests, prioritisation, production, approval and performance measurement.
• Lead visual storytelling and create engaging formats such as infographics, explainer visuals and short‑form video that make our products easy to understand and share.
• Select and manage agencies and freelancers, while leading and developing the Marketing Content team and continuously improving quality, speed and AI‑supported production.
• Own media relations, press releases, executive thought leadership and selected key events, while working closely with the Growth & Demand team to connect content with paid media, SEA and SEO activities.

Skills

Leadership experience

Brand/content leadership

Copywriting

Social media management

AI content production tools

Project management

Agency management

B2B marketing

Education

Marketing/Communications degree

Tools

AI tools

Job description

Vibe with us - more than 700 colleagues across Europe are looking forward to meet you!

We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.

Team Leader Marketing Content Factory (all genders)

full‑time position in our Division Marketing in the Frankfurt metropolitan area as soon as possible.

Your tasks:

• Lead the content and communication workstream of the Edenred Mobility rebranding across EMEA, including naming architecture, messaging, asset transition and market rollout in close collaboration with Group teams in Paris
• Build and govern Edenred Mobility’s organic social media presence across EMEA, defining strategies, editorial calendars and channel playbooks across LinkedIn, YouTube, Instagram and TikTok
• Develop commercial content in collaboration with our Sales Excellence team that supports revenue, including customer success stories, testimonials, case studies, whitepapers, lead magnets and sales enablement materials
• Establish scalable content approaches and clear processes for content requests, prioritisation, production, approval and performance measurement
• Lead visual storytelling and create engaging formats such as infographics, explainer visuals and short‑form video that make our products easy to understand and share
• Select and manage agencies and freelancers, while leading and developing the Marketing Content team and continuously improving quality, speed and AI‑supported production
• Own media relations, press releases, executive thought leadership and selected key events, while working closely with the Growth & Demand team to connect content with paid media, SEA and SEO activities

Your profile:

• Completed degree in Marketing, Communications, Media, Business Administration or a comparable qualification
• Several years of leadership experience in marketing content, brand or communications, ideally in a B2B environment, with a proven ability to develop and raise the performance of a team
• Hands‑on experience with rebranding or brand architecture projects within a complex corporate environment involving multiple entities, countries and stakeholders
• Proven experience in building and growing organic social media channels across platforms such as LinkedIn, YouTube, Instagram and TikTok, with a clear focus on measurable performance
• Strong editorial judgement and excellent copywriting skills, combined with experience in PR, media relations and commercial content that supports business objectives
• Experience in selecting and managing agencies and freelancers, including pitches, briefing, quality management and budget responsibility, combined with a pragmatic and entrepreneurial approach
• Confident use of AI tools for content production, such as ChatGPT or Claude, and a good understanding of automation platforms as well as AI‑powered image and video tools
• Excellent English and German skills; additional language skills are an advantage

What do we offer?

• Flexible working hours: The optimal compatibility of family, leisure and career is a matter of course for us.
• Shopping Card: The Ticket Plus City Card is topped up with €50 per month for all employees.
• Mobile working: Whether working from home or on site in a team, flexibility is very important to us.