Team Lead SDR / BDR – DACH & Nordics

EngineersOfAI; Berlin; On-site; EUR 70,000 - 100,000; Full time

Job summary

EngineersOfAI is seeking a Team Lead for Business Development in Berlin. The role involves crafting a go-to-market strategy and leading a team of Business Development Representatives across the DACH, CEE, and Nordics regions.

As a leader, you will prioritize team building while leveraging market data to optimize sales strategies. A strong background in Sales/Business Development and fluency in English and German are essential. Join us in creating innovative solutions that foster growth.

Qualifications

• 3+ years in Sales/Business Development, at least 1+ year leading a team.
• Comfortable with sales operations and using Salesforce.
• Understand market signals for account prioritization.

Responsibilities

• Lead and develop a high-performing team of 9 BDRs.
• Act as the GTM Engineer for the region and optimize processes.
• Partner with Sales and Marketing to tailor go-to-market strategies.
• Embed a culture of A/B testing for data-driven decisions.
• Ensure collaboration with various departments and maintain Salesforce hygiene.

Skills

Sales/Business Development

Team Leadership

Data Analysis

Empathy and Communication

Fluent in English and German

Tools

Salesforce

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

We are looking for a builder, not just a manager. As the Team Lead for Business Development based in Berlin, you will hold a dual mandate: Coach the talent and Engineer the GTM strategy.

You will lead the team responsible for the DACH, CEE, and Nordics regions, markets that require distinct strategies and precision. We are moving beyond standard "SDR" motions. We need a leader who can analyze signal patterns, partner with RevOps to automate workflows, and provide our Heads of Sales with predictive insights on which verticals will trend next.

What you’ll do

• Lead & Develop (The People): Recruit, hire, and coach a high‑performing team of 9 Business Development Representatives (BDRs). You won’t just track KPIs; you will dissect calls, refine commercial judgment, and help BDRs "create their own path" toward closing roles.
• GTM Architecture (The Engine): Act as the "GTM Engineer" for your region. Work with RevOps to optimize lead routing, data enrichment, and dashboarding. If the process is broken, you don't just report it: you fix it.
• Strategic Forecasting: Partner with Sales, Marketing and Product Marketing to tailor our go‑to‑market strategy per vertical. You will identify future trending sectors in DACH/CEE/Nordics before they hit the mainstream news.
• Data-Driven Experimentation: Embed a culture of A/B testing. Use data to refine messaging and targeting. You will be the bridge between the qualitative feedback of the BDRs and the quantitative rigor of our systems.
• Cross-Border Collaboration: Champion the "Global License to Operate." Ensure your team collaborates effectively with Industry Leads, Head of Sales and Country Managers, adhering to our rules of engagement and Salesforce hygiene is non‑negotiable.

Who you are

• You have 3+ years in Sales/Business Development, with at least 1+ year leading a team or driving complex GTM projects.
• You are comfortable with the "Ops" side of sales. You understand that Salesforce is the source of truth and know how to leverage tools to uncover bottlenecks.
• You drive performance through empathy and radical candor ("Talk straight without being rude"). You build teams that win together.
• You can look at a list of 100 accounts and explain why we should prioritize the top 10 based on market signals, not just guesswork.
• You are fluent in English and German. Experience working across CEE or Nordic markets is a significant plus.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?