Team Lead Organic Growth (m/f/d)

YOYABA; Hamburg; On-site; EUR 90,000 - 130,000; Full time

Job summary

YOYABA is seeking a senior Growth Leader to drive organic growth initiatives and GTM strategy across client accounts. You will lead a team of strategists, content and ops specialists, shaping pipeline and revenue outcomes.

Expect hands-on leadership, high standards, and strategic impact across a portfolio of accounts. You’ll work in a fast-paced environment where strategic ownership is multiplied through the team, with a focus on scalable processes and AI-enabled workflows to move the discipline

Qualifications

• Several years in SEO, organic growth or GTM advisory, ideally agency, SaaS or B2B.
• First experience leading people, with disciplinary or functional responsibility.
• GTM understanding and the instinct to think in pipeline and revenue.
• High AI literacy, applied actively in research, analysis and workflows.
• Excellent German and strong English writing skills.

Responsibilities

• Lead and develop a team of strategists, content and ops specialists.
• Own the strategic quality of all accounts in your team, end to end.
• Run selected key accounts yourself and stay close to the work.
• Translate GTM understanding into organic strategies that drive pipeline.
• Coach your team to lead clients proactively instead of reacting.
• Steer capacity, prioritization and margins with 80/20 focus.
• Manage senior stakeholders and own the difficult conversations.
• Build scalable processes, standards and AI workflows.
• Hire, onboard and grow talent alongside the Head of Organic Growth.
• Push new ideas that move the discipline forward.

Skills

SEO

Organic growth

GTM advisory

Leadership

Stakeholder management

AI workflows

Capacity planning

Strategic communication

German language

English writing

Job description

Your daily business

Google rankings, AI citations, LLM share of voice. All up. The client still asks: so where's the revenue?

This question is exactly what this whole job is about. Only now you answer it not just for your own accounts, but through a whole team: GTM-first growth advisory that is channel-agnostic, revenue-focused and delivered at scale.

You lead people who lead clients toward pipeline. You own the quality and direction of an entire account portfolio, decide where the team's highest-impact bets are, develop your people and make the hard calls. Proactively. End to end.

Imagine this

Your first month at YOYABA gives you an unfiltered view into how organic growth actually drives business, across every account your team touches. You see what moves the needle for clients, and why.

No boring first week of PDFs and laptop setup. Your team welcomes you properly and drops you straight into real accounts and real team rituals. You sit in the rooms where strategy gets decided, challenge assumptions in sharp sparring sessions, and quickly realize the bar here is high, and so are the people you'll be leading.

The learning curve is steep. You realize quickly what this role actually is: strategic ownership of client growth, multiplied through a team.

If that resonates with you, keep reading.

What you do

You think in GTM systems, business impact and team performance. Not rankings, citations or traffic. Everything else follows from that:

• Lead and develop a team of strategists, content and ops specialists
• Own the strategic quality of all accounts in your team, end to end
• Run selected key accounts yourself and stay close to the work
• Translate GTM understanding into organic strategies that drive pipeline
• Coach your team to lead clients proactively instead of reacting
• Steer capacity, prioritization and margins with 80/20 focus
• Manage senior stakeholders and own the difficult conversations
• Build scalable processes, standards and AI workflows
• Hire, onboard and grow talent alongside the Head of Organic Growth
• Push new ideas that move the discipline forward

Requirements

Requirements You understand organic growth deeply and you know what good actually looks like. You can lead a client conversation, a team meeting and a leadership discussion, and steer each one toward business impact.

• Several years in SEO, organic growth or GTM advisory, ideally agency, SaaS or B2B
• First experience leading people, with disciplinary or functional responsibility
• A coaching mindset: you grow people instead of doing their work
• GTM understanding and the instinct to think in pipeline and revenue
• Strong senior stakeholder leadership and confident escalation handling
• Solid grasp of capacity planning, utilization and account profitability
• Structured, clear communication at strategic and operational level
• Ruthless prioritization and 80/20 thinking
• High AI literacy, applied actively in research, analysis and workflows
• Excellent German and strong English writing skills
• A growth mindset that refuses stagnation

How success looks

• Your team's accounts are measured on pipeline and revenue
• Your people lead account direction instead of taking orders
• Clients and leadership trust your team with the hard calls
• Team quality is consistent across every account
• Capacity and margins stay healthy without burning people out
• Team members grow, get promoted and stay
• Our organic growth advisory runs sharper and faster
• We learn from you