Team Lead Marketing (m/w/d)

Raymon Bicycles; Schweinfurt; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Bike Benefit

Company Bike Leasing

Annual Leave 30 days

Pension Scheme 25%

Private Health Coverage

Drinks & Fruit

Team Events

Job summary

RAYMON Bicycles GmbH in Germany seeks a Team Lead Marketing (m/f/d) to drive 360° marketing, events and partnerships. You will lead the Marketing & Events team, shape campaigns and collaborate closely with Sales, Product and executives. A hands-on leader who thrives on cycling expertise will fit best.

You will work across international markets, manage agencies and ensure on-time execution while staying on the pulse of emerging marketing tech and trends.

Qualifications

• Several years of marketing experience in a versatile role.
• Leadership potential and team-coordination skills.
• Up-to-date with trends, tech and AI-enabled workflows.
• Strong written and spoken English and German capabilities.

Responsibilities

• Lead and coordinate the Marketing & Events team with clear priorities.
• Oversee 360° marketing across website, shop, social, PR and events.
• Develop and execute the marketing plan with the Head of Marketing.
• Create and manage campaigns and communications across channels.
• Coordinate with partners, agencies and key accounts internationally.
• Collaborate across departments and support events and brand experiences.

Skills

Marketing Expertise

Leadership Potential

Digital Mindset

Hands-on Mentality

360° Perspective

Organizational Skills

Bike Passion

Strong Communication

Travel Flexibility

Job description

Be part of the RAYMON BICYCLES success story and join our dynamic team! Do you believe it's possible to reinvent the wheel every single day? Then you've come to the right place! At R RAYMON Bicycles GmbH, we're already shaping the mobility of tomorrow. We develop, design and manufacture bicycles and e-bikes for a wide range of riders.

To strengthen our international team, we are looking for a Team Lead Marketing (m/f/d) to join us full-time at the earliest possible date.

Your Day-to-Day at RAYMON:

• Team Leadership: You take operational responsibility for leading and coordinating our Marketing & Events team. You support your team's development, establish clear priorities, ensure efficient workflows and foster successful collaboration.
• 360° Marketing: You oversee all marketing activities – from our website and B2B shop to social media, newsletters, retail marketing, PR, events and the management of our athletes and teams.
• Marketing Planning & Execution: Working closely with the Head of Marketing, you further develop our marketing plan, coordinate activities and ensure consistent, on-time execution.
• Campaigns & Communication: Together with your team and the Head of Marketing, you develop creative, targeted campaigns and manage them from the initial idea through to execution across multiple channels.
• Partners & Key Accounts: You serve as the primary point of contact for our PR agency and coordinate marketing activities with retail partners and key accounts, both nationally and internationally.
• Cross-Departmental Collaboration: You work closely with the VP Sales & Marketing and the Head of Marketing, to whom you report directly. You also serve as a key contact for other departments, including Sales and Product Management.
• Events & Brand Experience: Whether it's international trade shows, dealer events or our own brand experiences, you're not just involved from behind a desk. You're there on-site, actively contributing and getting things done.

What You Bring to the Team:

• Marketing Expertise: You have several years of marketing experience, ideally in a versatile role. A degree in Marketing, Communications or Business Administration is an advantage, but not essential.
• Leadership Potential: You know how to inspire people, coordinate tasks and take responsibility. Initial leadership experience is welcome but not required. What matters most is your personality and potential.
• Always Up to Date: You have a keen eye for trends, emerging technologies and innovative marketing approaches. You challenge the status quo and actively contribute fresh ideas.
• Digital Mindset: You're open to new technologies, digital tools and AI-powered workflows. You recognize opportunities to make marketing processes smarter, more efficient and future-ready.
• Hands-on Mentality: No task is beneath you. Whether it's planning campaigns, supporting day-to-day operations or setting up an event, you're ready to roll up your sleeves wherever you're needed.
• 360° Perspective: You think beyond individual marketing channels, understand the bigger picture and keep related business areas and commercial objectives in mind.
• Organizational Skills: You work in a structured way, stay on top of multiple projects and know how to set the right priorities.
• Bike Passion & Product Knowledge: You're passionate about bicycles and interested in the cycling industry. You're eager to develop an in-depth understanding of our bikes, technologies and target audiences, and apply that knowledge to your work.
• Strong Communication Skills: You communicate confidently and professionally in both German and English, whether with internal teams or international partners.
• Flexibility & Willingness to Travel: You enjoy being on the move and are willing to travel approximately 20–30% of the time for events, trade shows and partner meetings.

What You Can Look Forward To:

• Close-Knit Team, Strong Brand: At R RAYMON Bicycles, you'll be part of a welcoming, motivated team with short decision-making processes and a genuine hands‑on culture.
• Bike Benefit – Your Bike, Your Ride: Borrow a bicycle or e‑bike from our current range for up to one year, almost free of charge, with flexible options available afterwards.
• Company Bike Leasing: Get your own bike for everyday use through our long‑term leasing program, including a 10% contribution towards your monthly leasing payments and tax benefits.
• Time for Yourself: Enjoy 30 days of annual leave to relax, explore and recharge.
• Plan for Your Future: Benefit from our company pension scheme, including a 25% employer contribution to help secure your financial future.
• Your Health Matters: We support your well‑being with supplementary private health coverage as part of our company health insurance program.
• Stay Refreshed: Enjoy complimentary hot and cold drinks as well as fresh fruit throughout the day.
• A Team That Sticks Together: Look forward to regular team events, shared experiences and a strong sense of belonging.
• Make an Impact: Bring your ideas to the table and actively help shape our future together.
• Learn and Grow: Our open and positive approach to mistakes creates an environment built on trust, personal development and genuine teamwork.