Strategic Social Media Growth Manager (all genders)MunichSales & Marketing

zooplus; München; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading online pet platform is seeking a Social Media Growth Manager in Munich, Germany. The role involves shaping the company's social media strategy, analyzing performance metrics, and collaborating across teams to enhance engagement. Candidates should have experience in social media within e-commerce, excellent analytical skills, and a passion for digital trends.

Leistungen

20% discount in our zooplus shop

Internal and external training

Team events

28 vacation days

Corporate gym rates

Company mobile phone for work and personal use

Qualifikationen

• Proven experience in social media strategy and channel management.
• Strong analytical skills to interpret data and derive insights.
• Familiarity with major social platforms like Instagram and TikTok.

Aufgaben

• Support the Social Media Team Lead in developing strategy.
• Monitor and analyze social media performance across global markets.
• Collaborate with regional teams to ensure cohesive messaging.

Kenntnisse

Social media strategy

Analytical skills

Communication skills

E-commerce experience

Content optimization

Digital trends

Tools

Sprinklr

Jobbeschreibung

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care , Courage , Openness , and Simplicity . At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

As a Social Media Growth Manager , you will play a pivotal role in shaping the long-term direction and impact of our organic social media presence. You will partner closely with the Social Media Team Lead to define the overarching strategyregardingthe role of channels and the overall impact ofOrganicSocial Mediaon the sales funnel, as well as its contribution to the customer and brand value.

You will guide channel priorities and ensure our social media work contributes measurable value to both brand and business. With a focus on innovation, analysis, and brand storytelling, you will help usidentifygrowth opportunities, test new platforms and topics, and evolve our global social ecosystem.

Key Responsibilities

Social Media & Channel Strategy

• Support the Social Media Team Lead in developing strategy that is consistent withoverall marketing / brand and business goals;identify,measureandmonitorthe impact of organic social media on the sales funnel, as well as its contribution to the customer and brand value.
• Drive the strategic development of all social media channels byidentifyinggrowth opportunities, audience segments, and content pillars that enhance brand relevance, businessimpactand engagement.
• Define and continuously refine platform-specific strategies for Facebook, Instagram, TikTok, Pinterest, and explore emerging platforms; ensuring that strategies are smart andexecutionable.
• Develop andmonitorco-marketing business concepts to driveboth,revenueand channel performance.
• Ensure strategic decisions are insight-driven by connecting with analytics and customer research teams across the organization
• Educate and enable the team to understand and execute channel strategies

Channel Management & Performance

• Continuously monitor and analyze social media performance across global markets, adapting content formats, posting schedules, and engagement tactics based on insights, trends, and audience behaviors worldwide.
• Collaborate with regional and international teams to ensure cohesive messaging and maximize synergies across markets.

Collaboration & Innovation

• Work closely with the Creative Social Media Manager and other content teams to ensure strategy and creativity are seamlessly connected.
• Partner with customer insights, performance marketing, and CRM teams to integrate social into cross-channel initiatives.
• Scout trends, competitor activities, and innovations in the social landscape to proactively recommend new opportunities.
• Contribute to building playbooks, guidelines, and best practices for our organic social media teamand beyond.

Qualifications

• Proven experience in social media strategy and channel management, ideally within e-commerce or a consumer brand.
• Experience in developingexecutable Organic Social Media strategies that build the link between business / brand goals and hands-on channel execution
• Strong analytical skills : ability to interpret data, derive insights, and translate them into actionable strategies.
• Familiarity with all major social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn) and their role in driving engagement and business value.
• Experience with social media management and analytics tools (e.g.Sprinklr, or similar).
• Strategic thinker with a hands-on mentality : comfortable planning big-picture direction whileoptimizingdaily performance.
• Excellent communication and collaboration skills to work cross-functionally across teams and markets.
• A passion for digital trends, social media innovation, and the role social plays in shaping brand-consumer relationships.
• Advanced level ofGerman Language would a plus
• Bonus : Experience using AI-driven analytics, trend forecasting, or content optimization tools.

Additional Information

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup : 60% in-office, 40% remote , collaborating with colleagues across locations.

Our benefits

• 🐾 20% discount in our zooplus shop
• 📖 Internal and external training
• 🎈 Team events
• ✈️ 28 vacation days and days off on 24th and 31st of December
• 🏋️ Corporate rates at a local gym chain (Body & Soul)
• 📱 Company mobile phone for work and personal use

#LI-Hybrid