Sr. Product Marketing Manager, Government

Jobgether; Deutschland; Híbrido; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

International collaboration

Remote-work opportunity

Professional development

Meaningful impact

Cross-functional experience

AI-enabled productivity

Inclusive workplace

Descripción de la vacante

Jobgether is seeking a Sr. Product Marketing Manager, Government, based in Germany, to define compelling positioning and messaging for government customers. The role shapes how AI-driven tech and digital assets translate into clear narratives that drive public-sector impact.

The ideal candidate has deep public-sector marketing experience, strong writing skills, and the ability to lead cross-functional GTM initiatives across product, sales, and marketing to win government opportunities.

Formación

• Five to eight years of experience in product marketing, solutions marketing, industry marketing, or B2B enterprise technology marketing.
• Public-sector marketing experience across government functions such as law enforcement, intelligence, regulatory, or tax.
• Proven ability to develop differentiated positioning and persuasive narratives.
• Exceptional writing, editing, and storytelling with concise headlines and practical sales materials.
• Strong understanding of public-sector procurement journeys and stakeholder dynamics.
• Ability to connect complex technical capabilities with operational benefits.
• Experience shaping GTM strategies and scalable sales enablement resources.
• Ability to translate customer needs into actionable positioning and commercial strategies.
• Collaborative leadership with the ability to influence senior stakeholders across functions.
• Comfort navigating ambiguity and owning multiple priorities.

Responsabilidades

• Define public-sector positioning and messaging for government customers, articulating product capabilities and mission impact.
• Address diverse government audiences with tailored messaging for agency leaders and analysts.
• Develop strategic marketing assets including narratives, presentations, briefs, proof points, and sales talks.
• Lead competitive intelligence and translate insights into positioning and strategies for government opportunities.
• Translate AI-enabled innovation into industry solutions, use cases, and sales plays.
• Drive go-to-market execution for product launches, platform capabilities, and commercial offerings.
• Support pricing and packaging with customer-facing value narratives and operational benefits.
• Enable government sales teams with discovery frameworks and sales plays.
• Strengthen cross-functional alignment to turn messaging into scalable resources.
• Incorporate market feedback and competitive data to refine positioning and use cases.
• Champion AI adoption to improve productivity and quality of deliverables.

Conocimientos

Strategic storytelling

Public-sector marketing

Government procurement knowledge

Messaging & positioning

Executive-level writing

Go-to-market strategy

Cross-functional leadership

Competitive analysis

AI in marketing

Industry knowledge: blockchain/crypto

Descripción del empleo

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Sr. Product Marketing Manager, Government based in Germany.

We are seeking a strategic, highly skilled product marketing professional to shape how innovative technology solutions create value for public-sector organizations. In this role, you will define compelling positioning and messaging for government customers, including law enforcement agencies, intelligence services, regulators, and tax authorities. You will translate complex data, AI capabilities, and technical products into clear narratives that connect directly to customer missions and operational outcomes. Working across Product, Sales, Research and Development, and Marketing teams, you will drive go-to-market strategies, strengthen competitive positioning, and equip commercial teams with effective sales tools. This is an opportunity to influence a rapidly evolving market at the intersection of digital assets, intelligence, cybersecurity, and public-sector innovation. The ideal candidate combines exceptional writing skills, commercial judgment, and a strong understanding of government buyers with a passion for turning complex ideas into meaningful customer impact.

Accountabilities

• Define public-sector positioning and messaging: Develop and continuously refine the value proposition for government customers, clearly articulating product capabilities, differentiation, and mission impact.

• Address diverse government audiences: Create tailored messaging for agency leaders, investigators, intelligence analysts, regulators, tax specialists, and other public-sector stakeholders.

• Develop strategic marketing assets: Produce compelling narratives, executive presentations, solution briefs, customer proof points, talk tracks, and other materials that help sales teams communicate value effectively.

• Lead competitive intelligence: Monitor competitors and market developments, translating insights into actionable positioning and strategies that strengthen competitive advantage in government opportunities.

• Translate innovation into solutions: Collaborate with Product, Research and Development, Marketing and Communications, and subject-matter experts to turn technical capabilities into relevant industry solutions, use cases, and sales plays.

• Drive go-to-market execution: Lead marketing plans for product launches, major releases, platform capabilities, and commercial offerings, ensuring messaging is consistent and aligned with customer needs.

• Support pricing and commercial strategies: Develop customer-facing value narratives for pricing, packaging, and usage-based commercial models, connecting business cases and operational benefits to measurable mission outcomes.

• Enable government sales teams: Create practical resources such as discovery frameworks, first-call presentations, solution briefs, and sales plays that support complex public-sector sales cycles.

• Strengthen cross-functional alignment: Partner with Product Marketing, Sales, Go-to-Market, and Enablement teams to turn effective messaging into scalable resources and consistent field execution.

• Bring market intelligence into strategy: Incorporate customer feedback, sales insights, partner perspectives, and competitive evidence to refine positioning, improve use cases, and ensure messaging reflects real-world needs.

• Champion effective AI adoption: Explore and apply AI tools and workflows to improve productivity, accelerate marketing execution, and enhance the quality and impact of deliverables while maintaining accountability for the final output.

Requirements

• Relevant professional experience: Five to eight years of experience in product marketing, solutions marketing, industry marketing, or B2B enterprise technology marketing.

• Public-sector expertise: Demonstrated experience marketing to government customers, preferably across law enforcement, intelligence, regulatory, or tax functions.

• Positioning and messaging: Proven ability to develop differentiated positioning and persuasive narratives that influence how customers understand a problem and evaluate a solution.

• Exceptional writing skills: Outstanding writing, editing, and storytelling abilities, with the capacity to create concise headlines, compelling executive messaging, practical sales materials, and clear technical narratives without unnecessary jargon.

• Government buying knowledge: Strong understanding of public-sector procurement journeys, decision-making processes, stakeholder dynamics, and mission-driven sales approaches.

• Technical-to-business translation: Ability to connect complex technical capabilities with operational benefits and strategic mission outcomes for both executive decision-makers and hands-on users.

• Go-to-market expertise: Experience collaborating across product, sales, and marketing functions to develop launch strategies, commercial narratives, and scalable sales enablement resources.

• Competitive and market analysis: Ability to interpret customer needs, competitive developments, and market evidence and translate them into actionable positioning and commercial strategies.

• Cross-functional leadership: A collaborative, self-directed approach, with the ability to influence senior stakeholders and coordinate complex initiatives across technical, commercial, and revenue teams.

• Adaptability and ownership: Comfort navigating ambiguity, managing multiple priorities, and driving projects forward independently while maintaining high standards for quality and accuracy.

• AI fluency: Curiosity and practical willingness to use AI tools to improve workflows, solve problems, increase efficiency, and enhance the quality of marketing deliverables.

• Preferred industry experience: Familiarity with blockchain technology, digital assets, or crypto-related financial infrastructure.

• Additional advantages: Experience marketing AI-powered products, data platforms, intelligence solutions, cybersecurity, or risk and compliance technology; familiarity with usage-based pricing and packaging; and knowledge of investigative, intelligence, national-security, regulatory, or tax applications of technology and relevant digital-asset policy developments.

Benefits

• International collaboration: Opportunity to work with cross-functional teams and stakeholders in a global technology environment.

• Remote-work opportunity: The role is listed as based in Romania; specific remote-work arrangements and any local office requirements should be confirmed with the hiring team.

• Professional development: Exposure to emerging technologies and evolving applications of AI, blockchain analytics, digital assets, and intelligence solutions.

• Meaningful impact: Opportunity to support public-sector organizations working to investigate illicit activity, manage digital-asset risks, strengthen regulatory oversight, and protect public safety.

• Cross-functional experience: Collaboration with Product, Research and Development, Sales, Marketing, and subject-matter experts to influence product positioning and go-to-market execution.

• AI-enabled innovation: Opportunities to experiment with AI-powered workflows and develop new ways of improving marketing productivity, quality, and effectiveness.

• Inclusive workplace: Commitment to diversity of experience and thought, with accommodations available for applicants who need support during the interview process.

• Compensation and benefits: Salary range, healthcare coverage, paid leave, retirement benefits, equity eligibility, and other location-specific perks are not specified in the supplied job description. These details should be confirmed with the hiring team for Romania-based employment.