Sr Marketing Director, DACH

PayPal; Berlin; On-site; EUR 120,000 - 180,000; Full time

Job summary

PayPal is seeking a commercially minded Director, Marketing for the DACH region. This role will lead the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution across a highly matrixed, two-sided network.

The role translates global strategies into locally relevant market plans while ensuring DACH insights inform global priorities.

Qualifications

• 12+ years relevant experience in marketing.
• Bachelor's degree or equivalent combination.
• Experience in fintech or two-sided networks is preferred.

Responsibilities

• Develop and articulate a clear marketing vision and strategy for the DACH region.
• Own end-to-end planning across priorities, investments, campaigns, partners, and performance.
• Drive market share growth, customer acquisition, engagement, retention, and conversion.
• Apply understanding of two-sided network businesses to identify growth opportunities across consumers, merchants, partners, and platforms.
• Use flywheel economics to evaluate how marketing investments create value for both sides of the network.

Skills

Marketing leadership

DACH market knowledge

Cross-functional collaboration

Education

Bachelor's degree

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a commercially minded marketing leader to serve as Director, Marketing for the DACH region. This role will lead the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution across a highly matrixed, two-sided network.

The role will translate global strategies into locally relevant market plans while ensuring DACH insights inform global priorities. The successful candidate will work closely with corporate, global, and North America leadership, as well as regional Sales, Product, Finance, Analytics, Partnerships, and Marketing teams.

This is not a traditional brand marketing role. It is a commercially focused leadership position accountable for driving measurable business growth, optimizing marketing investment, and strengthening the consumer and merchant flywheel across the PayPal ecosystem.

Job Description:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function


• Provide key inputs as an industry leader and expert in marketing


• Inspire and lead the marketing team to achieve long-term success


• Align marketing strategies with PayPal-wide strategy and operations


• Drive innovation and continuous improvement in marketing practices


• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

• 12+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications :

• Establish and execute the overall marketing strategy for the organization


• Influence executive-level decision-making on marketing initiatives


• Collaborate with executive leadership to align marketing strategies with business objectives


• Lead large-scale marketing projects and programs with significant impact


• Analyze market trends and competitive landscape to inform strategic decisions


• Provide strategic guidance and mentorship to marketing team leaders

Essential Responsibilities:

• As Director, Integrated Marketing, you will be accountable for connecting marketing strategy and execution to commercial outcomes. You will: Lead the strategic development and execution of the DACH market plan.


• Own end-to-end planning across priorities, investments, campaigns, partners, and performance.


• Drive market share growth, customer acquisition, engagement, retention, and conversion.


• Apply a deep understanding of two-sided network businesses and consumer fintech to identify growth opportunities across consumers, merchants, partners, and platforms.


• Use flywheel economics to evaluate how marketing investments can create value across both sides of the netwo