Manager, Performance Marketing

PayPal, Inc.; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Generous paid time off

Healthcare coverage for you and your…

Resources to create financial security

Job summary

PayPal in Berlin is seeking a seasoned Marketing Manager to lead multichannel lifecycle campaigns that drive traffic and revenue. You will analyze data, forecast campaign outcomes, and optimize strategies across channels, collaborating with product, design, and sales teams to align initiatives with business goals.

The role requires strong analytical skills, fluency in German and professional English, and a track record of growing customer engagement in fintech or e-commerce.

Qualifications

• 5+ years of relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Based in Berlin, with fluent/native German and professional English communication skills.
• Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes.
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization.
• Creative problem-solver with a growth mindset — eager to test, learn, and iterate quickly.
• Passionate user of our product with a keen eye for end-to-end UX; intuitive understanding of how lifecycle communication enhances the overall user journey.

Responsibilities

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Skills

CRM

Lifecycle Marketing

Performance Marketing

German language

English communication

Education

Bachelor’s degree

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job identifies issues and recommends best practices to enhance performance marketing efforts. They lead functional projects, analyze data to understand audience behavior, and develop strategies to improve traffic and revenue through digital marketing channels, providing insights based on data analysis.

Job Description:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

• Hands-on experience in CRM, Lifecycle, or Performance Marketing (preferably within B2C, Fintech, or E-commerce sectors).
• Based in Berlin, with fluent/native German and professional English communication skills.
• Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes.
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization. Creative problem-solver with a growth mindset — eager to test, learn, and iterate quickly.
• Passionate user of our product with a keen eye for end-to-end UX; intuitive understanding of how lifecycle communication enhances the overall user journey.

Subsidiary:

PayPal

Travel Percent:

0

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

• generous paid time off
• healthcare coverage for you and your family
• resources to create financial security and support your mental health

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail].

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.