Sr Field Marketing Manager EMEA

Parloa; Berlin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Parloa is seeking a Sr Field Marketing Manager EMEA to design and execute field marketing programs across the EMEA region. You will own events, regional campaigns, and ABM programs in close partnership with Sales and Marketing to accelerate the pipeline.

The role requires 6+ years in event-led marketing, strong event management, and the ability to create localized campaigns that resonate with target audiences. English fluency is required; additional European languages are a plus.

Qualifications

• 6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles.

Responsibilities

• Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up.
• Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation.
• Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities.
• Track KPIs, analyze performance, and continuously refine campaigns based on pipeline impact, account engagement, attendee quality, and Sales feedback.

Skills

Event marketing

B2B marketing

Campaign management

Stakeholder management

ABM programs

English fluency

Job description

About the role

We are looking for a Sr Field Marketing Manager EMEA to plan and execute high-impact field marketing programs that drive demand, generate new business opportunities, and accelerate existing sales pipelines. This role requires strong event management skills and the ability to design localized, high-impact campaigns that resonate with target audiences. You will own and execute events, regional campaigns and personalized ABM programs in close partnership with Sales, Growth, Partnerships, and Marketing to deliver field activations across the EMEA region.

Areas of ownership

• Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up.
• Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation.
• Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities.
• Track KPIs, analyze performance, and continuously refine campaigns based on pipeline impact, account engagement, attendee quality, and Sales feedback.

Who you are

• 6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles in a fast-paced environment.
• Strong experience planning and executing B2B events, from stakeholder alignment to onsite delivery and follow-up.
• A commercially minded marketer, with experience working closely with Sales to turn regional priorities and target accounts into pipeline-generating programs.
• Strong stakeholder management skills and a hands-on, proactive mindset to align cross-functional teams around clear goals, timelines, and impactful localized experiences.
• Fluency in English is required; any additional European language is a strong advantage (especially French, Spanish, or German).

Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.

*We provide equal opportunities to all qualified applicants regardless of race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.

Compliance and equal opportunities

Parloa adheres to data protection standards and applicable laws in handling candidate information.