Sr. Director, Marketing and Customer Experience

TE Connectivity; Waiblingen; Vor Ort; EUR 120.000 - 160.000; Vollzeit

Zusammenfassung

A global industrial technology leader is seeking a Sr. Director, Marketing and Customer Experience in Waiblingen, Germany. This role involves leading the global marketing team, driving go-to-market strategies, and enhancing customer experiences. Ideal candidates will have over 15 years of B2B marketing experience, a strong track record in demand generation, and experience in large international organizations. The position offers a competitive salary package and performance-based bonuses.

Leistungen

Competitive Salary Package

Performance-Based Bonus Plans

Health and Wellness Incentives

Employee Stock Purchase Program

Community Outreach Programs

Employee Resource Group

Qualifikationen

• 15+ years of B2B marketing experience including 5+ years in global leadership roles.
• Proven leadership in marketing strategy for a business over $1B.
• Experience in large global organizations with complex GTM models.

Aufgaben

• Lead global marketing team and go-to-market strategies.
• Ensure brand consistency across all platforms.
• Drive marketing operational efficiency and accountability.

Kenntnisse

B2B marketing experience

Leadership in global marketing

Commercial acumen

Digital marketing strategies

Demand generation

Cross-functional leadership

Ausbildung

Bachelor's degree

MBA (preferred)

Jobbeschreibung

Sr. Director, Marketing and Customer Experience

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Overview

TE Connectivity’s Energy Business Unit is driving innovation in next-generation energy networks that keep the power on. To support accelerated growth in high-paced Renewables (Solar, Wind) and Grid Hardening markets, we are seeking a dynamic, top-tier marketing leader to serve as Senior Director, Marketing & Customer Experience – Energy.

This role leads the global marketing team and is a key member of the commercial leadership team, responsible for innovating go-to-market strategies, strengthening market positioning, and evolving the customer experience strategy. The ideal candidate is a highly collaborative, growth-oriented leader with strong commercial acumen, customer-centric planning expertise, and proven ability to connect product management, sales, and strategy to deliver measurable business impact.

Responsibilities

• Partner cross-functionally (strategy, business development/AFG, sales, product management) to build compelling value propositions and differentiated positioning.
• Lead go-to-market strategy for new products, services, markets, and strategic initiatives.
• Ensure global brand consistency across facilities, digital platforms, and all customer/distributor touchpoints.
• Define brand strategies for M&A and support post-acquisition marketing integration.
• Own and operationalize the BU’s Extraordinary Experiences for Targeted Customers (EETC) strategy to enhance journeys, loyalty, and NPS.
• Lead voice-of-customer processes and leverage data-driven insights for segmentation and GTM optimization.
• Drive partner/distributor channel marketing and enablement programs.
• Lead digital marketing, including SEO, SEA, ABM, and eCommerce strategies.
• Monitor and optimize channel performance and investment.
• Lead impactful global trade shows, events, and field marketing.
• Optimize ROI through an integrated, tiered events strategy tied to campaigns and lead-to-cash processes.
• Lead BU-wide communication strategy to align employees and reinforce customer trust.
• Manage internal communications (town halls, intranet, newsletters).
• Oversee external PR, media relations, thought leadership, crisis communications, and investor messaging.
• Establish TE as the recognized leader in electrification and connectivity.
• Attract, develop, and retain top global marketing talent.
• Adapt team structures to shifting priorities and support BU-wide transformation.
• Partner with Sales on scaling an Inside Sales function.
• Drive marketing operational efficiency, innovation, and accountability. Leverage analytics to measure ROI and optimize investments.
• Champion automation, AI/GenAI for scalability, personalization, and time-to-market.
• Manage vendor/agency partnerships for cost efficiency and quality execution.
• Collaborate across the BU, segment, and enterprise to scale best practices.
• Serve on the TE-wide Marketing Operating Committee to shape enterprise-wide marketing direction.

What your background should look like

Experience & Skills

• Bachelor’s degree required; MBA preferred.
• 15+ years of B2B marketing experience, including 5+ years leading global marketing teams.
• Proven leadership of marketing strategy for a $1B+ business.
• Success in large, global, matrixed organizations with both direct and distribution GTM models.
• Experience in North America, EMEA, and APAC.
• Commercial transformation and M&A integration experience.
• Strong track record in demand generation, ABM, and digital/eCommerce.
• Courageous communicator with ability to challenge and influence senior leaders.
• High-level conceptual thinker with strong problem-solving and cross-functional leadership skills.
• Fluency in English required.

Key Competencies

• Commercial Acumen: Deep understanding of markets, sales processes, and customer buying behavior.
• Strategic Thinker: Aligns marketing initiatives to business strategy and customer needs.
• Collaborative Leader: Influences across functions and geographies.
• Execution Focused: Balances vision with actionable delivery.
• Data-Driven: Leverages insights to optimize performance.
• Change Management Leader: Inspires teams in dynamic environments.

About TE Connectivity

TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at te.com.

What TE Connectivity Offers

• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group

Important Notice Regarding Recruitment Fraud

TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. TE Connectivity never requests payment or fees from job applicants. All legitimate job openings are posted on our official careers website te.com/careers, and all recruitment communications come from @te.com addresses. If you receive suspicious communications, do not engage and report the incident to local authorities.